# Category Site Merch Lead, Refresh

**Company**: Target
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $95,000.00 - $171,000.00
**Category**: Product Management
**Industry**: Retail

**Apply**: https://target.wd5.myworkdayjobs.com/en-US/targetcareers/job/1000-Nicollet-Mall-MinneapolisMN-55403-2542/Sr-Manager-Site-Merch-Category-Refresh--Food---Beverage_R0000475343?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_fd6e3dc9-6fe

## Description

We are seeking a Category Site Merch Lead, Refresh to join our Digital Strategy & Platform team at Target. As a Category Site Merch Lead, Refresh, you will be the dedicated owner of the Category Refresh product across your assigned business pyramids. You will execute high-impact, end-to-end refreshes built on a structured three-phase process:

- Guest Persona & Behavior Definition , Define who is shopping a category or item type, how they engage across the digital funnel, and what success looks like from their perspective.

- Experience Diagnostic , Evaluate Target's current digital experience against identified guest needs, assessing the full journey from marketing and discovery through purchase and post-purchase.

- Cross-Funnel Strategy Development , Develop prioritized strategies that solve guest needs across the funnel and drive measurable business outcomes.

Your responsibilities will include:

- Lead end-to-end execution of Category Refreshes , from persona definition and experience diagnostic through strategy development and Fact Pack delivery.

- Ensure every refresh is executed with rigor, quality, and adherence to established methodology; manage timelines, milestones, and personal accountability for all deliverables.

- Produce polished, enterprise-ready Fact Packs that are actively utilized across Digital, Marketing, Merchandising, and partner teams.

- Build detailed guest personas for each category.

- Conduct funnel analysis and customer journey mapping to identify where guest needs are met and where friction or unmet opportunity exists, from marketing through post-purchase.

- Build comprehensive diagnostics that assess how Target's current digital experience satisfies the needs of the identified guest, spanning all funnel stages and devices.

- Identify friction, discoverability gaps, assortment presentation issues, and experience opportunities through quantitative analysis and competitive benchmarking.

- Leverage Adobe Analytics, DOMO, SQL.

- Translate diagnostic findings into prioritized, cross-funnel strategies with clear guest rationale and measurable expected outcomes.

- Create executive-ready storytelling and presentations; communicate findings and refresh results broadly across the organization to drive action.

- Influence prioritization and gain alignment across stakeholders , including Category Site Merchandising, Strategy & Planning, and Digital Roundtable partners , without direct authority.

- Track and report refresh impact at the quarterly and annual level; define KPIs and close measurement gaps so refresh value is fully credited across the organization.

- Continuously improve refresh methodology, Fact Pack quality, and process efficiency , contributing to playbooks, standards, and automation that make the Refresh function more scalable over time.

Requirements:

- 4-year college degree or equivalent experience.

- 6+ years in ecommerce, digital strategy, site merchandising, category management, analytics, or a related field.

- Demonstrated ability to lead complex, cross-functional initiatives and develop structured strategic artifacts (fact packs, playbooks, briefs) used across an organization.

Desired skills:

- Analytics: Deep proficiency conducting category and funnel analysis; experience with Adobe Analytics, DOMO, and basic SQL.

- Communication & Storytelling: Ability to synthesize multi-phase research into clear narratives and present to varying levels of leadership.

- Guest Insights: Skilled in persona development, customer journey mapping, and translating behavioral data into strategic direction.

- E-commerce Expertise: Strong command of digital customer journeys, site experience optimization, and full-funnel performance drivers.

- Strategic Analysis: Experienced developing business cases, prioritization frameworks, and enterprise-ready deliverables grounded in data.

- Cross-Functional Influence: Able to drive alignment and action across partner teams without direct authority.

- Project Management: Manages multiple workstreams simultaneously with strong accountability for quality and timeliness.

## Skills

### Required
- Adobe Analytics
- DOMO
- SQL
- category management
- analytics
- ecommerce
- digital strategy

### Nice to have
- communication
- storytelling
- persona development
- customer journey mapping
- strategic analysis
- project management

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Source: [Apply at target.wd5.myworkdayjobs.com](https://target.wd5.myworkdayjobs.com/en-US/targetcareers/job/1000-Nicollet-Mall-MinneapolisMN-55403-2542/Sr-Manager-Site-Merch-Category-Refresh--Food---Beverage_R0000475343?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)