# Head, High Net Worth & Wealth Proposition **Company**: Prudential **Location**: Singapore **Experience**: senior **Job type**: full-time **Category**: Finance **Industry**: Finance **Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Singapore/Head--High-Net-Worth-Proposition_26060415?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_fd61f039-ffc ## Description Prudential’s purpose is to be partners for every life and protectors for every future. The Head, High Net Worth & Wealth Proposition is responsible for defining and driving Prudential Singapore's High Net Worth (HNW) & Affluent and Wealth proposition strategy to deliver sustainable growth, profitability and customer value. **ROLE DUTIES & RESPONSIBILITIES:** ### Proposition Strategy & Portfolio Ownership - Own the end-to-end HNW & Affluent and Wealth proposition strategy, portfolio performance and governance, ensuring alignment with Prudential's business objectives and growth ambitions. - Define and evolve target customer segments, value propositions, customer journeys and engagement frameworks based on customer insights, market intelligence and business priorities. - Collaborate with Group Customer team on the strategy and development of a Prudential Global HNW Proposition. ### Customer Experience & Proposition Development - Lead the design, enhancement and delivery of differentiated HNW & Affluent and Wealth propositions, solutions and customer experiences that strengthen customer engagement, loyalty and lifetime value. - Drive the development of premium service models, advisory frameworks, bespoke offerings and value-added services that meet the evolving needs of HNW & Affluent and Wealth customers. - Identify opportunities to improve customer experiences across the end-to-end lifecycle, including acquisition, onboarding, servicing, claims and retention. ### Commercial Performance & Portfolio Management - Drive growth, profitability and long-term value creation across the HNW & Affluent and Wealth portfolios, delivering agreed financial and customer outcomes. - Monitor portfolio performance, customer behaviour and business trends, providing strategic recommendations to optimize growth, retention, engagement and share of wallet. - Oversee portfolio reviews and performance reporting to ensure portfolio quality, commercial sustainability and alignment with target customer segments. ### Market Insights, Innovation & Thought Leadership - Lead the assessment of customer needs, market developments, competitor activity and regulatory trends impacting the HNW and Wealth landscape. - Translate insights into proposition strategies, innovation priorities and business growth opportunities. - Champion thought leadership and proposition innovation by identifying emerging customer needs, evolving advisory models, digital capabilities and ecosystem opportunities. ### Strategic Partnerships & Distribution Enablement - Partner with Distribution, Marketing and other stakeholders to drive proposition adoption, customer acquisition, customer engagement and portfolio growth. - Develop and execute proposition-led campaigns, events, communication strategies and enablement initiatives that support Distribution channels and enhance customer value. - Establish and manage strategic partnerships that strengthen Prudential's proposition offering and deliver differentiated benefits and experiences for customers. ### Cross-Functional Leadership & Governance - Provide strategic leadership across Distribution, Marketing, Customer, Product, Finance, Operations, Technology, Actuarial and other stakeholder groups to deliver integrated proposition outcomes for HNW & Affluent and Wealth. - Drive executive stakeholder alignment, investment prioritisation and effective execution of strategic initiatives across the HNW & Affluent and Wealth portfolios. - Ensure robust governance, risk management and regulatory compliance, while maintaining a strong focus on customer outcomes and conduct standards. **KEY PERFORMANCE INDICATORS:** ### Financial Performance - APE and NBP performance - Portfolio growth and profitability - Share of wallet expansion ### Customer & Portfolio Growth - Growth in customer base - Customer retention, engagement and loyalty metrics - Portfolio quality and target segment penetration ### Proposition Effectiveness - Delivery and adoption of strategic proposition initiatives - Customer experience and proposition performance outcomes - Growth in Wealth portfolio adoption and effectiveness against business targets ### Distribution & Partnership Outcomes - Cross-sell conversion performance - Growth in Maturity recapture conversion across Distribution channels - Seller channel engagement and proposition adoption - Partnership effectiveness and contribution to business growth ## Skills ### Required - strategic planning - customer experience - portfolio management - market analysis - partnership development --- Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Singapore/Head--High-Net-Worth-Proposition_26060415?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)