# Director, Marketing Analytics

**Company**: Greenlight
**Location**: Atlanta
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $200,000-260,000
**Category**: Marketing
**Industry**: Finance

**Apply**: https://jobs.lever.co/greenlight/5ccda986-f722-4e21-90a7-f92202a51479?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_fd1e2e43-4e6

## Description

Greenlight is hiring a Director, Marketing Analytics to lead Offline and Brand measurement on its Marketing Science team.

The successful candidate will own the Offline and Brand Measurement framework end-to-end, including TV, podcast, out-of-home, direct mail, and brand marketing.

Key responsibilities:

- Own the measurement strategy for offline and brand channels

- Ensure the Marketing Mix Model is accurate and drives decisions for offline and brand spend

- Design and execute incrementality tests and translate measurement outputs into concrete choices about offline budget allocation and channel strategy

- Develop and own brand marketing measurement, including brand lift studies and awareness-to-conversion funnel tracking

- Own podcast measurement, including attribution methodologies and incrementality validation

- Translate measurement outputs into offline and brand budget allocation recommendations

- Develop and maintain channel-level media response curves and saturation analysis

- Partner with media buyers and marketing leadership to scope offline and brand measurement roadmaps

- Dive deeply into offline and brand channel performance problems and deliver clear optimization recommendations

- Identify data quality and tracking gaps specific to offline channels and drive fixes

- Build scalable, reusable dbt models and work in Snowflake, Python, and Databricks to build and maintain data pipelines and models

- Build and maintain Tableau dashboards to give marketing leadership a clear view of offline and brand channel performance and ROI

Requirements:

- 8+ years of experience in marketing analytics or marketing science, with a focus on offline and brand channels

- Deep experience with Marketing Mix Modeling for offline and brand spend

- Proven incrementality testing experience for offline channels

- Strong SQL and data modeling skills

- Python proficiency for analytical work

- Strong communicator with experience presenting to CMO-level stakeholders

Preferred experience:

- Familiarity with Bayesian modeling frameworks

- Experience at a direct-to-consumer or fintech company where offline media is used to drive app registrations or account openings

- Prior work with podcast measurement methodologies and attribution vendors

## Skills

### Required
- Marketing Mix Modeling
- incrementality testing
- SQL
- data modeling
- Python
- Tableau
- Snowflake
- Databricks

### Nice to have
- Bayesian modeling frameworks
- podcast measurement methodologies
- attribution vendors

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/greenlight/5ccda986-f722-4e21-90a7-f92202a51479?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)