# Senior Paid Social Media Executive

**Company**: Bupa
**Location**: Salford Quays
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: From £32,000 - £37,000 DOE
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://bupa.wd3.myworkdayjobs.com/en-US/EXT_CAREER/job/Salford-Quays/Senior-Paid-Social-Media-Executive_R1228646-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/senior-paid-social-media-executive-fcedc27e-224/

## Description

As a Senior Paid Social Executive at Bupa, you'll play a key role in driving customer growth through high-performing paid social campaigns.

You'll join our in-house Paid Social team and help deliver and optimise campaigns across a range of Bupa businesses, including Consumer Health Insurance, Business Health Insurance, Clinics, Care Services and Brand.

Your responsibilities will include:

- Managing and optimising paid social campaigns across multiple platforms and business areas

- Monitoring campaign performance daily to identify opportunities for improvement

- Developing audience targeting strategies and testing plans to improve campaign outcomes

- Analysing campaign and conversion data to provide actionable insights

- Producing regular performance reports and presenting findings to stakeholders

- Working closely with teams across SEO, social, brand and marketing to deliver integrated digital campaigns

- Acting as a subject matter expert for paid social media, sharing best practice and identifying new opportunities for growth

To be successful in this role, you'll need:

- At least 18 months of experience managing paid social campaigns

- Strong experience delivering customer acquisition and remarketing campaigns

- Proven ability to optimise campaigns against commercial objectives

- Excellent written and verbal communication skills

- Strong analytical and reporting skills

- Advanced Excel skills and experience working with large datasets

- Experience using web analytics tools such as Adobe Analytics or Google Analytics

In return, Bupa offers a range of benefits, including:

- 25 days of holiday, increasing with length of service

- Bupa health insurance as a benefit in kind

- An enhanced pension plan and life insurance

- Onsite gyms or local discounts

- Various other benefits and online discounts

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## Skills

### Required
- paid social campaigns
- audience targeting
- campaign optimisation
- data analysis
- reporting
- Excel
- web analytics

### Nice to have
- experience working within regulated industries
- integrated digital marketing campaigns

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Source: [Apply at bupa.wd3.myworkdayjobs.com](https://bupa.wd3.myworkdayjobs.com/en-US/EXT_CAREER/job/Salford-Quays/Senior-Paid-Social-Media-Executive_R1228646-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)