# Digital Engagement Lead

**Company**: Crop Science
**Location**: Residence Based,Nebraska,United States
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $93,200.00 to $139,800.00
**Category**: Marketing
**Industry**: Agriculture

**Apply**: https://talent.bayer.com/careers/job/562949978789566?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_fc74273c-292

## Description

At Bayer, we believe work should matter. Every day, our teams push toward a future where 'Health for all, Hunger for none' is within reach, and every role, from the lab to the field to the boardroom, helps us get there.

As a Digital Engagement Lead, your tasks and responsibilities will include:

- Driving adoption and effective utilization of Bayer digital tools and capabilities across the Business Unit.

- Partnering with commercial teams to integrate digital solutions into customer engagement and account planning.

- Supporting sales teams in identifying opportunities where digital capabilities can deliver value to growers and customers.

- Developing the digital knowledge and capabilities of commercial teams through coaching, training, demonstrations, and field support.

- Engaging with customers to support the use and understanding of relevant digital platforms and solutions.

- Acting as a connector between field teams and digital organizations, communicating customer needs, user feedback, adoption barriers, and opportunities for improvement.

- Monitoring digital engagement and adoption to identify gaps and opportunities for increased utilization.

- Partnering with cross-functional stakeholders to support deployment of new digital capabilities and initiatives.

- Championing a customer-centric and data-driven mindset across the Business Unit.

- Identifying and sharing digital best practices, success stories, and scalable approaches across teams.

- Supporting change management associated with new digital capabilities and ways of working.

- Maintaining awareness of emerging digital agriculture technologies, customer needs, and competitive developments relevant to the market.

To be successful in this role, you will need:

- Strong understanding of commercial agriculture, customer engagement, or agricultural technology.

- Experience supporting sales organizations and/or working directly with agricultural customers.

- Demonstrated ability to translate digital capabilities into practical customer and business value.

- Strong communication, presentation, coaching, and facilitation skills.

- Ability to communicate technical or digital concepts in clear, practical business language.

- Strong customer orientation and ability to understand customer needs and workflows.

- Ability to influence and collaborate across functions without direct authority.

- Strong analytical and problem-solving capabilities.

- Comfortable working with data, digital platforms, and evolving technology.

- Ability to manage multiple priorities and operate effectively in a dynamic commercial environment.

- Demonstrated curiosity, adaptability, and willingness to continuously learn.

Preferred qualifications include:

- Bachelor's degree in Agriculture, Agronomy, Business, Marketing, Technology, Data/Analytics, or a related discipline, or equivalent relevant professional experience.

- Minimum of 2 years experience, preferred 5 years in agriculture.

In terms of compensation, employees can expect to be paid a salary of approximately between $93,200.00 to $139,800.00. Additional compensation may include a bonus or commission. Benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

## Skills

### Required
- digital engagement
- commercial agriculture
- customer engagement
- agricultural technology
- communication
- presentation
- coaching
- facilitation
- analytical
- problem-solving

### Nice to have
- Bachelor's degree in Agriculture, Agronomy, Business, Marketing, Technology, Data/Analytics
- 5 years experience in agriculture

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Source: [Apply at talent.bayer.com](https://talent.bayer.com/careers/job/562949978789566?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)