# Senior PR Manager

**Company**: Elgato
**Location**: Milpitas
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Salary**: $140,000—$170,000 USD
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q56064242

**Apply**: https://edix.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/8723
**Canonical**: https://yubhub.co/jobs/job_fc56763d-91f

## Description

Senior PR Manager

We're seeking an experienced Senior PR Manager to join our team in Milpitas, CA. As a key member of our communications team, you will be responsible for developing and executing strategic public relations campaigns to build and maintain relationships with key media contacts, influencers, and stakeholders.

**Product PR & Review Management**

- Own the full product PR lifecycle: messaging development, press release drafting, embargo coordination, reviewer outreach, and post-launch amplification for all Elgato NPIs and partnership announcements

- Build and maintain a tiered media list across tech, creator-focused, lifestyle, and business publications

- Develop reviewer briefing kits that translate specs into creator outcomes and drive Elgato products strategies and narratives

- Manage seeding strategy for new product categories, identifying which creators and journalists get early access and why - creating momentum for every Elgato NPI

- Track review sentiment, message pull-through, and share of voice. Feed insights back into product and marketing teams

**Strategic PR & Thought Leadership**

- Identify and develop proactive story angles around creator economy growth, gaming, and the convergence of consumer and professional AV

- Draft bylined articles, op-eds, and thought leadership pieces for executive placement in Tier 1 business and tech publications

- Build quarterly PR plans with clear objectives, target outlets, story angles, and KPIs aligned to business goals

- Monitor competitive communications weekly. Flag opportunities for Elgato to lead industry conversations

- Advise on announcement timing and sequencing to maximize impact and avoid collision with industry news cycles

**B2B, Pro AV & Broadcast PR**

- Develop B2B-specific messaging for enterprise buyers, IT decision-makers, and AV integrators. Emphasize reliability, scalability, deployment simplicity, and total cost of ownership

- Write for Pro AV and broadcast trade press in the language integrators and engineers speak

- Create vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments

- Produce case studies, solution briefs, and white papers that serve as proof points for enterprise credibility

- Support B2B team with trade media outreach, distributor announcements, and vertical market thought leadership

**Event & Speaker PR**

- Develop event PR timelines for key shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up

- Identify and secure speaking opportunities at key events and relevant podcasts/webinars

- Prepare speaker briefing docs, talking points, and executive bios tailored to each audience context

- Compile post-event reports with coverage analysis, key conversations, and actionable learnings

**Crisis & Issues Management**

- Develop scenario-based crisis playbooks covering product issues, supply chain disruptions, social media backlash, and negative reviews going viral

- Draft holding statements and Q&A documents that can be activated within hours

- Provide real-time messaging counsel during active situations, balancing transparency with legal and business considerations

- Coordinate with Corsair corporate communications when issues have parent-company implications

**Global PR Strategy & Coordination**

- Define global messaging frameworks, positioning documents, and launch playbooks that ensure consistent Elgato narrative across all markets

- Set the PR calendar aligned to product launch roadmap, (r)etail moments and industry events

- Lead, coach, elevate, and coordinate a small global PR team to improve PR execution in existing markets

- Establish measurement framework: media coverage tracking, sentiment analysis, share of voice, AI search citation monitoring, and earned media value

- Build and maintain global media database and press kit infrastructure

**AI-Powered PR (Cross-Cutting)**

- Develop a systematic earned media approach that builds the third-party citation footprint required for AI-generated search answers (Gemini, ChatGPT, Claude)

- Leverage AI tools (Gemini, ChatGPT, Claude) to accelerate press release drafting, pitch development, messaging iteration, and briefing document creation

- Use AI-powered media monitoring and sentiment analysis to surface coverage trends, competitive signals, and emerging story angles faster than manual methods

- Apply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision and outreach efficiency

- Build AI-assisted workflows for coverage reporting, share of voice tracking, and earned media value calculation

- Stay current on AI developments in the PR/communications space and continuously identify new ways to integrate AI into team workflows

The starting base pay for this position is $140,000,$170,000 USD per year.

## Skills

### Required
- Public Relations
- Media Relations
- Communications
- Content Creation
- Social Media
- Digital Marketing
- Event Planning
- Speaker Management
- Crisis Communications
- Global Communications
- AI-Powered PR