# Assistant Manager, Driver Acquisition Strategy

**Company**: Grab
**Location**: Marikina City
**Job type**: full-time
**Category**: Operations
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Grab/744000156513931-assistant-manager-driver-acquisition-strategy?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_fa6e121d-03b

## Description

Grab is Southeast Asia's leading superapp, providing various services including food delivery, financial management, and ride-hailing.

You will be leading and managing overall acquisition related operations in the Driver Acquisition Team.

Responsibilities:

- Manage and lead end-to-end driver acquisition activities (strategy conceptualization, lead generation, planning, ground execution, and activation).

- Build driver onboarding lifecycle -- from pre-onboarding to driver activation.

- Lead strategic discussions with internal and external partners.

- Ensure that driver acquisition journey and training methods are clear and concise, thus resulting in partner-riders that are well educated in the system.

- Conduct results analysis, process improvement, and tracking and compiling acquisition results trends for high impact strategic topics.

- Advise each department head on implementation of new processes and provide timely updates to senior management.

- Act as liaison with other teams such as brand marketing, local marketing, engagement marketing, etc to identify opportunities for collaborative wins.

- Work with the analytics team to build a monitoring system for funnel performance, lead quality, and demographic mix.

- Manage direct reports KPI and performance.

The day-to-day activities:

- Work with internal and external stakeholders to reach driver acquisition and activation targets.

- Meet with other departments/business verticals to report current performance and acquisition results.

- Define and regularly update team KPI.

- Create end-of-week reports.

- Conceptualize and execute regular acquisition campaigns.

- Support on-ground acquisition activities and work with external vendors to plan and execute acquisition events.

- Lead strategic discussion with internal and external business verticals.

- Create and update acquisition dashboard and database.

Qualifications:

- Bachelor's Degree in Marketing or any related 4-year related course

- Strong background in lead generation, multi-funnel acquisition, talent sourcing, or recruiting.

- Experience with 2-wheel rider acquisition is a plus.

- Must be knowledgeable about transport, cars and the automotive industry, preferably knows how to drive.

- Very strong communication skills and attention to details

- Proficient in Microsoft/Google productivity tools.

- Experience within SQL and able to write queries (a huge plus).

- Comfortable to work on multiple projects and has an agile mindset to adapt to our fast-paced environment and tight deadlines.

- Comfortable with ambiguity.

- Intellectually curious, highly analytical and able to problem solve, think & debate strategically

## Skills

### Required
- lead generation
- multi-funnel acquisition
- talent sourcing
- recruiting
- Microsoft/Google productivity tools
- SQL

### Nice to have
- 2-wheel rider acquisition
- transport industry knowledge
- automotive industry knowledge

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Grab/744000156513931-assistant-manager-driver-acquisition-strategy?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)