# Manager, Area Marketing

**Company**: Mastercard
**Location**: Mexico City
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Mexico-City-Mexico/Manager--Area-Marketing_R-288145?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/manager-area-marketing-fa6c3d50-337/

## Description

We are seeking a Marketing Manager to develop and implement a holistic Marketing Plan to build the MasterCard brand, develop product positioning, increase card issuance and usage, and create value for customers and MasterCard.

The successful candidate will work with sales teams and internal cross-functional groups to design and implement marketing initiatives. They will analyze customer objectives, leverage MasterCard assets, and create consumer segment-driven opportunities to drive revenue and monetize assets.

Key responsibilities include:

- Developing and implementing marketing strategies and programs

- Analyzing customer objectives and leveraging MasterCard assets

- Providing marketing expertise to create customized solutions

- Managing budgets and ensuring a positive ROI

- Coordinating with vendors and ensuring compliance with internal procedures

Requirements:

- Bachelor's degree, Master's degree preferred

- 100% English

- Proven customer-facing marketing experience in B2B and B2C

- Strong account management and leadership skills

- Strategic thinking and negotiation skills

- Ability to work in a multinational, multicultural environment

- Strong skills in MS PowerPoint, Word, and Excel

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## Skills

### Required
- English
- Marketing
- Brand Management
- Direct Marketing
- Account Management
- Leadership
- Strategic Planning
- Project Management
- MS PowerPoint
- Word
- Excel

### Nice to have
- Master's degree
- B2B marketing
- B2C marketing
- Brand Marketing
- Customer Acquisition
- Activation
- Usage
- Retention

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Mexico-City-Mexico/Manager--Area-Marketing_R-288145?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)