# Implementation Marketing Manager

**Company**: ViiV Healthcare
**Location**: Durham, NC
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/USA---North-Carolina---Durham/ViiV-Healthcare--GSK--Implementation-Marketing-Manager_449682-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
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## Description

ViiV Healthcare is seeking an Implementation Marketing Manager to lead the development and execution of key field-facing materials to educate customers about implementing ViiV Injectable products. The successful candidate will collaborate with cross-functional teams, develop marketing materials, and manage agency relationships.

Responsibilities:

- Collaborate with Brand Marketing, Field Reimbursement Team, Market Access, Payer Marketing, Patient Access and Affordability Team, and other internal stakeholders on provider/patient experience and implementation marketing strategy

- Develop implementation marketing materials, including the ViiVConnect website and digital media, to increase customer awareness and education of acquisition of specialty products and patient access programs

- Effectively manage agency relationships, ensuring all projects are delivered on time and within budget

- Project manage activities, including progress meetings, reports, steering groups, and workstreams

- Support the organization and management of projects that enter the copy approval process

- Ensure progress and impact achieved are measured and communicated

- Manage marketing materials, including internal and external communications

- Collaborate with the training team and educate field teams on materials and programs developed

- Partner with team members and agency partners to support implementation of new or enhanced controls to mitigate identified and emerging risks

Basic Qualifications:

- Bachelor's degree and 6+ years of pharma commercial experience

- Experience working with a specialty product

- Project management skills and experience

- Marketing experience, including the copy approval process or MLR

- Digital Marketing experience

Preferred Qualifications:

- Experience in market access, reimbursement, and financial programs

- Sales experience

- Ability to work effectively within a complex matrix organization

- Knowledge of creative development, copy approval, and production processes

- Website Development experience

- Strong communication, presentation, and organizational skills

## Skills

### Required
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy
- Digital Fluency
- Data to Insights

### Nice to have
- Market Access
- Reimbursement
- Financial Programs
- Sales
- Creative Development
- Copy Approval
- Production Processes
- Website Development

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