# Senior Global Campaigns Strategist

**Company**: Twilio
**Location**: Singapore
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/twilio/jobs/8262955?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_fa3bfb59-df7

## Description

As a Senior Global Campaigns Strategist at Twilio, you will own and develop major campaigns that drive awareness and opportunities for the company. You will work closely with internal marketing partners, sales, product, and company leadership to design bold campaigns that deliver on business objectives.

Responsibilities:

- Set a strategic vision for large and visible global campaigns and execute operations for campaign motions.

- Be accountable to company leadership on the effectiveness of your global campaign remit and programs.

- Design and execute strategic end-to-end campaigns that engage and convert prospective buyers.

- Partner with cross-functional teams to create campaign themes and messaging.

- Build strong relationships with key stakeholders across multiple organizations.

- Develop scalable, repeatable campaign playbooks.

- Track program results, measure program success, and report metrics to stakeholders.

- Infuse AI frameworks into all aspects of the campaign model.

- Manage and allocate budget for campaign production resources.

Qualifications:

- 7+ years working as a campaign strategist in B2B or tech.

- Deep understanding of marketing funnel tactics and metrics.

- Understanding of enterprise buying cycles, sales processes, and stakeholders.

- Exceptional communication skills.

- Ability to manage multiple work streams and work collaboratively.

Location: Remote - Singapore Travel: Approximately 15% travel anticipated.

## Skills

### Required
- marketing funnel tactics
- enterprise buying cycles
- sales processes
- stakeholders
- campaign strategy
- project management
- data analysis
- AI frameworks
- budget management

### Nice to have
- localization tactics
- primary research strategies
- content creation
- AI tools
- design tools
- analytics tools
- video tools
- digital marketing platforms

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/twilio/jobs/8262955?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)