# Marketing Analyst, PLG & Self-Serve Analytics

**Company**: Twilio
**Location**: Remote - US
**Work arrangement**: remote
**Experience**: mid
**Job type**: full-time
**Salary**: $96,640 - $142,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/twilio/jobs/7923207?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_fa23c0ed-424

## Description

Join the team as our next Marketing Analyst, PLG & Self-Serve Analytics.

This position is needed to be part of a highly visible Marketing Analytics team serving as the dedicated analytics partner for Twilio's self-serve and PLG motion, reporting into the MSA&I function (Marketing Strategy, Analytics and Innovation).

You will serve as the connective tissue between GTM engineers and business teams, ensuring business goals are translated into scalable technical programs.

Responsibilities:

- Lead PLG Analytics: Own PLG analytics for Twilio's self-service business, including free-to-paid conversion, usage-based cohorting, signal-based audience development, and growth experimentation across the self-serve funnel.

- Bridge the Technical Gap: Translate business needs into technical solutions using Python and SQL. Collaborate with Marketing Data Engineering to take tests from pilot to production.

- Build Strategic Partnerships: Build relationships with sales and marketing leaders to translate hypotheses into actionable experiments and identify high-leverage use cases.

- Drive Iteration: Build tight feedback loops with sales teams to validate play effectiveness and evolve dashboards, cohort models, and experimentation frameworks.

- Synthesize Data: Distill complex insights into clear, concise communication for both technical and non-technical stakeholders, focusing on 1-2 succinct takeaways for executives.

- Develop Toolkits: Build and maintain analytical toolkits - scoring models, segmentation frameworks, dashboards - that help Sales and Marketing teams act on insights at scale.

Qualifications:

- Proven Technical Ability: Fluency in SQL and Python is essential.

- PLG/Self-Serve Experience: Prior experience with product-led growth metrics (activation rates, free-to-paid conversion, usage-based expansion) or experience in a usage-based SaaS environment.

- AI/LLM Fluency: Ability to work with different Large Language Models (LLMs) to develop innovative business solutions.

- Analytical Mindset: Experience leveraging data to uncover insights and influence business strategy.

- Strategic Thinker: A passion for 'picking up the trash', identifying problems and fixing them proactively instead of waiting for instructions.

- Education: Bachelor's degree in a quantitative or business field, or equivalent practical experience.

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

The estimated pay ranges for this role are as follows:

- Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C.: $96,640 - $120,800.

- Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $102,240 - $127,800.

- Based in the San Francisco Bay area, California: $113,600 - $142,000.

This role may be eligible to participate in Twilio's equity plan and corporate bonus plan.

## Skills

### Required
- SQL
- Python
- PLG
- Self-Serve
- Product-Led Growth Metrics
- Activation Rates
- Free-to-Paid Conversion
- Usage-Based Expansion
- Large Language Models
- Analytical Mindset
- Strategic Thinking

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/twilio/jobs/7923207?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)