# Senior Marketing Manager for the B2B Travel segment

**Company**: Visa
**Location**: London
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/GB---London-United-Kingdom/Visa-Commercial-Solutions---Global-Marketing---Senior-Marketing-Manager--B2B-Travel_REF090174W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/senior-marketing-manager-for-the-b2b-travel-f9a5d303-35e/

## Description

As part of the Global Visa Commercial Solutions Marketing Team, the Senior Marketing Manager for the B2B Travel segment will be responsible for leading and managing marketing campaigns, events, and Account-Based Marketing (ABM) strategies.

You will collaborate closely with the Visa Commercial Solutions team to develop and execute marketing initiatives that support the go-to-market strategy for the B2B Travel segment.

Your ability to collaborate is critical to your success, and you will be the biggest advocate for the Visa brand – in everything you work on.

**Key Responsibilities:**

- Lead and manage all marketing campaign activities for the B2B Travel segment

- Plan and execute targeted campaigns, including digital, social media, email, and content marketing

- Develop and manage events, including trade shows, conferences, webinars, and other industry events for the B2B Travel Team

- Implement ABM strategies to drive engagement and conversion with key target markets

- Create and maintain VISA.com landing pages, sales enablement collateral, and pitch materials for key B2B Travel solutions and initiatives

- Collaborate and maintain relationships with global and regional marketing partners, product, sales, legal, communications, and various other stakeholders across multiple time zones

- Develop and deploy key thought leadership pieces and campaigns for the B2B Travel segment with defined strategies on how to measure and optimize success

- Manage and deliver on budget

- Manage relationships with 3rd party agencies

- Be a Visa brand advocate

**Qualifications:**

- Business experience (preferably B2B), in marketing and events, with a strong understanding of the B2B Travel segment

- Proven experience in leading marketing campaigns as well as event execution and strategies

- Strong understanding of ABM strategies and execution

- Ability to develop and maintain strong working relationships with many stakeholders

- Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world

- Proven ability to partner, communicate, and manage/navigate through multiple disciplines and organizational groups

- Positive approach to learning

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## Skills

### Required
- marketing
- events
- Account-Based Marketing
- digital marketing
- social media marketing
- content marketing
- budget management

### Nice to have
- B2B marketing
- ABM strategies
- event execution
- thought leadership

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Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/GB---London-United-Kingdom/Visa-Commercial-Solutions---Global-Marketing---Senior-Marketing-Manager--B2B-Travel_REF090174W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)