# Vice President, Marketing, Communications & Insights

**Company**: IQVIA
**Location**: Wayne, PA
**Experience**: executive
**Job type**: full-time
**Salary**: $152,400.00 - $424,700.00
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://iqvia.wd1.myworkdayjobs.com/en-US/IQVIA/job/Wayne-PA-United-States-of-America/VP--Global-Marketing--Communications----Insights_R1570564?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f980f49a-0ff

## Description

IQVIA is seeking an accomplished marketing and communications executive to lead its global Marketing, Communications & Insights organization and its next phase of evolution.

The Vice President will strengthen the connection between IQVIA's enterprise brand, its portfolio of products and services, and the needs of clients and markets.

The role requires the ability to lead through influence in a complex global matrix, build high-performing teams, modernize capabilities through artificial intelligence and digital tools, communicate clear evidence of client value and business impact, and direct resources toward the highest-value opportunities.

**Essential Functions**

- Set the global vision, strategy, priorities, and operating agenda for Marketing, Communications & Insights in alignment with IQVIA's enterprise strategy and growth objectives.

- Lead and integrate enterprise marketing, business unit and regional marketing, product and portfolio marketing, corporate communications, corporate affairs, customer insights, and other assigned capabilities.

- Partner with business, product, sales, and strategy leaders to identify market opportunities, priority audiences, portfolio needs, and growth initiatives requiring marketing and communications support.

- Build and advance a strong product marketing discipline that is closely integrated with product teams and focused on business line growth.

- Translate IQVIA's enterprise narrative into differentiated business area, capability, product, service, and offering-level stories that are relevant to buyers.

- Ensure marketing programs and communications are informed by customer, market, and competitive insights.

- Partner with sales and go-to-market leaders to improve market readiness, sales enablement, and feedback loops.

- Lead corporate communications and corporate affairs strategies that strengthen and protect IQVIA's reputation.

- Establish clear performance measures and reporting that connect marketing, communications, and insights investment to customer engagement, demand, pipeline, reputation, product uptake, client value, business growth, and other agreed outcomes.

- Use data, analytics, experimentation, market feedback, and channel-level conversion insights to evaluate performance, improve effectiveness, and reallocate spending toward the highest-value growth opportunities.

- Modernize the function through artificial intelligence, digital capabilities, marketing technology, automation, scalable content systems, and more visual and effective communications.

- Define and continuously improve the global operating model.

- Lead, develop, and inspire a diverse, high-performing global team.

- Represent Marketing, Communications & Insights with senior leadership and other key stakeholders.

**Qualifications**

- Bachelor's degree in marketing, business, communications, or a related field.

- Minimum of 15 years of progressive experience in B2B marketing, product marketing, corporate communications, or related disciplines.

- Demonstrated experience leading a large, complex, global or multi-regional marketing and communications organization in a matrixed environment.

- Proven success developing enterprise marketing strategy and translating strategy into integrated plans.

- Substantial experience in product and portfolio marketing.

- Demonstrated ability to market complex products, data, technology, analytics, platforms, solutions, or professional services.

- Experience partnering effectively with business, product, sales, strategy, finance, legal, human resources, and regional leadership teams.

- Excellent executive communication, influence, judgment, and stakeholder management skills.

**Preferred Qualifications**

- Master's degree in business administration, marketing, communications, or a related field.

- Experience in life sciences, healthcare, healthcare technology, data and analytics, or another complex and regulated industry.

- Practical experience applying artificial intelligence, automation, and modern marketing technology.

- Experience leading through a federated operating model.

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- marketing strategy
- product marketing
- corporate communications
- customer insights
- data analytics
- artificial intelligence
- digital marketing
- marketing technology
- automation

### Nice to have
- life sciences
- healthcare
- healthcare technology
- data and analytics
- omnichannel go-to-market
- marketing operations

---

Source: [Apply at iqvia.wd1.myworkdayjobs.com](https://iqvia.wd1.myworkdayjobs.com/en-US/IQVIA/job/Wayne-PA-United-States-of-America/VP--Global-Marketing--Communications----Insights_R1570564?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)