# Consumer Brand Marketing Lead, Link

**Company**: Stripe
**Location**: South San Francisco
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/stripe/jobs/7959351?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f933619a-213

## Description

## Job Description

As the Link Brand Marketing Lead, you will manage the integrated marketing strategy to drive consumer acquisition and brand preference. You will quarterback full-funnel consumer campaigns,spanning paid media, brand activations, and strategic partnerships,to reach our target personas.

## Key Responsibilities

### Strategy & Audience Insight

Define clear marketing objectives and strategies for Link brand campaigns anchored in consumer awareness and acquisition. Partner with PMM and User Research to refine target segments, addressable audiences, and penetration goals.

### Influence & Storytelling

Present campaign strategy and ROI results to senior stakeholders. Partner with the Brand Creative Studio to guide the development of bold, consumer-centric creative that differentiates Link in a crowded checkout landscape.

### Global Integrated Campaign Leadership

Lead the execution of Link’s consumer acquisition strategy across all outbound touchpoints, including high-impact paid media (CTV, OOH, Audio), social, and cultural activations.

### Cross-Functional Collaboration

Partner closely with PMM to ensure brand campaigns provide a warm start for their lifecycle efforts. Align with Product teams to roll feature launch moments into larger umbrella brand narratives.

### Agency & Media Management

Directly own the relationship with Link’s media agency. Set the standard for media strategy, budget allocation, and project management rigor to ensure standout execution.

### Measurement & Optimization

Set KPIs for top-of-funnel awareness and acquisition. Partner with PMM to track how brand campaigns impact down-funnel metrics. Report regularly on budget ROI and optimize the channel mix accordingly.

### Autonomy & Creative Problem Solving

Start work from a place of ambiguity as a founding member of the Link campaign function. Proactively build the processes and frameworks needed to scale Link from tens of millions to hundreds of millions of users.

## Who You Are

### Experienced Cross-Functional Leader

Strong track record in consumer marketing or growth-oriented brand roles, specifically leading integrated campaigns for high-growth consumer products.

### Strategic Thinker

Able to connect Link’s consumer growth goals to Stripe’s broader mission.

### Structured & Analytical

Deeply measurement-minded; you can prioritize projects against North Star metrics and move effectively even when data is incomplete.

### User-First Advocate

Passionate about consumer experience and design; you can identify why a product is designed well and how to communicate that value to a skeptical audience.

### Multi-Channel Expert

Deep expertise in brand channels like paid media (podcast, CTV, OOH, etc.) and paid partnerships, plus proven ability to extend programs across both owned and earned channels.

### Resilient Collaborator

Skilled at navigating disagreements and building consensus across PMM (who owns lifecycle) and the Brand Creative Studio (who owns creative production).

### Comfortable with Ambiguity

You thrive in zero-to-one environments and take ownership to build the resources (agencies, tools, playbooks) required to win.

## Minimum Requirements

### 10+ Years of Consumer-Facing Brand or Campaign Marketing Experience

Proven experience managing media agencies and significant consumer marketing budgets.

### Demonstrated Success in Launching and Scaling Consumer Products or Features

Experience at a high-growth consumer tech, Fintech, or SaaS company.

### Strong Communication Skills with Experience Managing Complex, Cross-Functional Project Teams

## Skills

### Required
- consumer marketing
- brand marketing
- paid media
- brand activations
- strategic partnerships
- cross-functional collaboration
- media agency management
- measurement and optimization
- autonomy and creative problem solving

---

Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/stripe/jobs/7959351?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)