# Product Evangelist (Content Creator and Streamer)

**Company**: Razer
**Location**: Singapore
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/XMLNAME---Product-Evangelist--Content-Creator-and-Streamer-_JR2026007713?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f8622901-b51

## Description

Join Razer's global mission to revolutionise the way the world games.

As a Product Evangelist (Product Marketing Specialist), you will drive global product marketing efforts for Razer's Content Creator & Streamer category, including hardware and software products like microphones, webcams, lighting accessories, and creator/streamer software tools.

**Job Responsibilities:**

- Develop and execute go-to-market strategies, drive product positioning, and support business initiatives to achieve growth and brand leadership in the creator ecosystem.

- Own the end-to-end global product marketing strategy for the assigned creator and streamer product line , spanning hardware and software.

- Develop compelling product positioning, messaging, and value propositions tailored to creators and streamers.

- Plan and execute global go-to-market campaigns in collaboration with cross-functional teams (Product, Regional Marketing, Sales, and Partnerships).

- Analyse market trends, customer insights, and competitive landscape to inform product strategy and marketing plans.

- Manage product launch timelines, marketing assets, and campaign performance tracking.

- Collaborate with external partners and brands on partnership initiatives.

- Support lifecycle and in-product marketing to drive subscription conversion, adoption, engagement, retention, and reduced churn.

- Work with the Manager to manage budget for the business category.

**Pre-Requisites:**

- BA/BS degree in Business, Marketing or related field, or equivalent experience.

- 2–3 years of product marketing or product management experience, ideally in consumer electronics, content creation, or gaming.

- Understanding of the creator economy, streaming platforms (e.g., Twitch, YouTube, TikTok), and software business models.

- Familiarity with software, SaaS, or subscription-based business models.

- Proven track record of successful product launches and marketing campaigns.

- Excellent communication, project management, and analytical skills.

- Passion for gaming, content creation, and emerging tech trends.

## Skills

### Required
- product marketing
- product management
- marketing campaigns
- project management
- analytical skills

### Nice to have
- software
- SaaS
- subscription-based business models
- gaming
- content creation

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Source: [Apply at razer.wd3.myworkdayjobs.com](https://razer.wd3.myworkdayjobs.com/en-US/Careers/job/Singapore/XMLNAME---Product-Evangelist--Content-Creator-and-Streamer-_JR2026007713?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)