# Paid Search Marketing Consultant (Fintech)

**Company**: Right Side Up
**Location**: Austin, TX
**Work arrangement**: remote
**Experience**: senior
**Job type**: contract
**Category**: Marketing
**Industry**: Finance

**Apply**: https://jobs.lever.co/rightsideup/8589b5dd-83fe-4fc0-9a47-6fd3bdfca51c?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f81c930e-49a

## Description

Right Side Up is seeking senior freelance Paid Search Managers to own and scale non-branded search programs for fintech and financial services clients. This is a hands-on operator role, managing structure, bidding, targeting, and testing across Google Ads and Bing.

Responsibilities:

- Own day-to-day strategy and execution of non-branded paid search campaigns across Google Ads and Bing.

- Drive efficient volume against growth targets, focusing on improving cost per acquisition or cost per funded account.

- Design and run rigorous incrementality tests, including geo-based experiments and holdout methodology.

- Partner with data science and analytics teams on measurement beyond standard conversion tracking.

- Take channels or campaign types from zero to one, with a clear approach to testing, validating, and scaling.

- Set expectations and success criteria before launching new initiatives.

- Continuously optimize campaign structure, bidding, targeting, keyword strategy, and account hygiene.

- Manage significant monthly budgets with clear pacing discipline and forecasting.

- Translate performance data into clear, actionable recommendations.

- Collaborate with paid social, programmatic, and lifecycle counterparts.

- Navigate compliance and legal review processes on ad copy and landing pages.

Requirements:

- Senior manager level or above with substantial hands-on paid search experience.

- Fintech experience required; equivalent experience in another regulated, high-consideration financial services vertical considered.

- Experience managing mid six figures per month in paid search spend.

- Proven track record taking a channel from zero to one.

- Strong experimentation background, including working with data science on incrementality studies.

- Comfortable owning a channel independently in a fast-moving organization.

- Strong analytical skills, with the ability to turn performance data into recommendations.

- Experience in considered-purchase, high-value consumer categories.

Tools & Platforms:

- Google Ads and Microsoft Advertising (Bing).

- Search management and bid platforms such as Skai (Kenshoo), Marin, or equivalent.

- Incrementality and measurement platforms such as Haus, Measured, or in-house geo-testing frameworks.

- Analytics and BI tools including GA4, Looker, Tableau, or Mode, plus SQL.

## Skills

### Required
- Google Ads
- Microsoft Advertising
- Skai
- Marin
- Haus
- Measured
- GA4
- Looker
- Tableau
- Mode
- SQL
- paid search
- fintech
- experimentation
- data analysis

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/rightsideup/8589b5dd-83fe-4fc0-9a47-6fd3bdfca51c?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)