# Senior Manager, Insights and Analytics

**Company**: 3M
**Location**: Maplewood, Minnesota
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Salary**: $221,591 - $270,834
**Category**: Data Science
**Industry**: Manufacturing
**Wikidata**: https://www.wikidata.org/wiki/Q159433

**Apply**: https://3m.wd1.myworkdayjobs.com/en-US/Search/job/US-Minnesota-Maplewood/Senior-Manager--Insights-and-Analytics_R01172408?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f819cd8e-862

## Description

As a Senior Manager, Insights and Analytics at 3M, you will serve as an enterprise-level strategic leader responsible for advancing the organization's insights and analytics capabilities and leading global initiatives and processes across CBG.

You will develop significant business capabilities, provide thought leadership, and influence medium- and long-term business strategy, resource allocation, and investment decisions. Working across functions, businesses, and regions, you will lead through influence and expertise to translate complex business challenges into actionable insights and measurable growth opportunities.

Key responsibilities include:

- Leading global consumer, market, and competitive intelligence initiatives and processes to identify growth opportunities, emerging trends, business risks, and marketplace shifts and evolving consumer behaviors across priority categories, brands, channels, and countries.

- Translating insights and analytics into enterprise-level thought leadership and actionable recommendations that influence medium- and long-term brand strategy, product innovation, pricing/promotion, consumer targeting, marketing priorities, and business plans.

- Influencing across functions, businesses, and areas by partnering with senior business and functional leaders to shape data-driven strategies, align priorities, and communicate insights through clear, compelling storytelling.

- Guiding resource allocation and investment decisions by overseeing marketing and brand measurement capabilities, including Marketing Mix Modeling (MMM), marketing effectiveness and ROI measurement, and brand health tracking, KPIs, and performance metrics and optimization analytics to improve investments and business performance.

- Developing significant Insights & Analytics capabilities and leading through influence and expertise by establishing scalable global processes and best practices in advanced analytics, data governance, AI-enabled analytics, and knowledge management, while directing high-impact custom analytics.

- Managing relationships with external research data and analytics partners, including contract negotiation, capability assessment, tool adoption, and education.

Requirements:

- Bachelor's degree or higher.

- Ten years of experience in consumer insights, market research, marketing analytics, business intelligence, analytics, or related disciplines.

- Eight years of experience working with syndicated data sources, consumer research, market measurement, or advanced analytics solutions.

Preferred qualifications:

- Master's degree in Business, Marketing, Analytics, Statistics, Data Science, Economics, or a related field.

- Deep expertise in Marketing Mix Modeling, marketing effectiveness, attribution, pricing analytics, forecasting, and advanced measurement methodologies.

- Experience leveraging AI, machine learning, automation, and emerging analytics technologies to improve business outcomes.

- Experience establishing governance, standards, and scalable processes across enterprise functions.

- Demonstrated experience leading large-scale, global cross-functional insights and analytics initiatives.

- Exceptional communication, storytelling, stakeholder management, and influencing skills.

- Demonstrated ability to lead through ambiguity and drive organizational change.

- Proficiency with visualization and analytics tools such as Power BI, Tableau, Python, R, SQL, SAS, or equivalent platforms.

The expected compensation range for this position is $221,591 - $270,834, which includes base pay plus variable incentive pay, if eligible.

## Skills

### Required
- consumer insights
- market research
- marketing analytics
- business intelligence
- analytics

### Nice to have
- Marketing Mix Modeling
- marketing effectiveness
- attribution
- pricing analytics
- forecasting
- AI
- machine learning
- automation
- data governance
- scalable processes

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