# Lead Product Marketing, AI Decisioning Studio **Company**: Braze **Location**: San Francisco **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $134,000 - $190,000/year, with an expected On Target Earnings (OTE) between $154,000 and $220,000/year **Category**: Marketing **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/braze/jobs/8170821?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_f80438dc-474 ## Description At Braze, we're a genuinely approachable, exceptionally kind, and intensely passionate crew. We're seeking a Lead Product Marketing, AI Decisioning Studio to own Decisioning Studio, including positioning, messaging, marketing plans, launch motion, competitive strategy, field narrative, and more. **Why This Role, Why Now** Braze is the leading customer engagement platform, helping the world's most ambitious brands build engaging relationships with their customers. Decisioning Studio is our set of products that decide what happens next for every customer, at scale, in the moment. **What You'll Own** - Decisioning Studio product marketing, including positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and the field narrative. - Technical audience credibility, explaining decisioning to data engineers, architects, platform owners, and technical evaluators. - Competitive strategy for decisioning and AI-driven personalization. - Contribution to the Data & AI portfolio narrative, partnering with PMMs to build the overarching story. - Roadmap influence, partnering with Product Management and Engineering to shape what gets built. **What You'll Do** - Translate complex technology into clear language. - Run launches that drive adoption and expansion. - Build and own the marketing plan for your products. - Own pricing and packaging input. - Enable the field to sell a technical product with confidence. - Spend real time with customers and the market. - Act as a thought leader in the market. - Use AI as a practitioner, not a commentator. - Operate without direct authority. **Who You Are** - Technically deep, with fluency in the enterprise AI landscape. - Exceptional writer, with clear, precise, and engaging writing style. - Comfortable with any audience, from technical deep-dives to executive briefings. - Execution-focused, with strategic range and a bias for shipping. - Craftsperson who wants depth, owning one hard thing completely. - Steeped in martech, understanding the market and competitive set. - Data-driven, with demonstrated ability to measure PMM work impact. **How Success Is Measured** Success is measured against business outcomes: pipeline influenced, Decisioning Studio adoption and expansion, competitive win rates, and the market's understanding of what Braze decisioning does and why it's different. **What You'll Bring** - 8+ years of Product Marketing experience, with a strong background in technical and AI products. - Fluency in the enterprise AI landscape: large language models, agentic AI, AI infrastructure, and the evolving ecosystem of AI tools and platforms. - Proven track record of developing product positioning and messaging that resonates with technical audiences and accelerates revenue in competitive markets. - Experience partnering closely with Product Management and Engineering to understand and shape roadmap strategy through market and customer insight. - Strong written and verbal communication skills that enable you to explain complex AI concepts clearly to both technical and business audiences. - A data-driven mindset with demonstrated ability to measure the impact of PMM programs on pipeline and win rates. - Demonstrated ability to operate across functions and execute without direct authority in a fast-moving, matrixed organization. **Nice to Have** - Experience in AI products, cloud data platforms, business intelligence, or analytics software. - Experience in the martech or customer engagement space, with real command of the competitive landscape and how AI is changing the practice of marketing. - Experience with pricing and packaging, particularly for AI or consumption-based products. - Experience building field enablement that gets adopted and used. - Experience working with industry analysts on technical product categories. - Experience with decisioning, recommendation systems, personalization engines, or experimentation platforms. **The Details** - Reports to: VP of Product Marketing - Direct reports: None - Location: Hybrid; must be based in one of our hub cities , New York (HQ), San Francisco, Chicago, or Austin - Travel: Up to 30% **What We Offer** - Competitive compensation that may include equity - Retirement and Employee Stock Purchase Plans - Flexible paid time off - Comprehensive benefit plans covering medical, dental, vision, life, and disability - Family services that include fertility benefits and equal paid parental leave - Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend - A curated in-office employee experience, designed to foster community, team connections, and innovation - Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching - Employee Resource Groups that provide supportive communities within Braze - Collaborative, transparent, and fun culture recognized as a Great Place to Work ## Skills ### Required - large language models - agentic AI - AI infrastructure - enterprise AI landscape - technical writing - data-driven mindset - product positioning - messaging architecture - launch strategy - competitive strategy ### Nice to have - AI products - cloud data platforms - business intelligence - analytics software - martech - customer engagement space - pricing and packaging - field enablement - industry analysts - decisioning - recommendation systems - personalization engines - experimentation platforms --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/braze/jobs/8170821?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)