# Senior Digital Merchandiser- Franchise Lifecycle Planning

**Company**: Electronic Arts
**Location**: Redwood City, California
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Ticker**: EA
**Wikidata**: https://www.wikidata.org/wiki/Q173941

**Apply**: https://jobs.ea.com/it_IT/careers/JobDetail/Senior-Digital-Merchandiser-Franchise-Lifecycle-Planning/216380?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f7c8bec5-290

## Description

As part of the Global Partners team, you will drive merchandising strategy and lifecycle planning across EA's global digital and first-party ecosystem. You will influence storefront, web, and social touchpoints to optimise player journeys, acquisition, engagement, and monetisation across key EA franchises.

Key Responsibilities:

- Build and proactively own comprehensive franchise merchandising plans across partner channels and commercial programs to maximise product reach, visibility, and relevance throughout the lifecycle.

- Work with internal partners globally, such as brand, production, commercial, operations, design, and analytics to align on planning requirements, ensure launch readiness, and scale execution.

- Work with external partners to optimise franchise campaign amplification and discovery on their platform.

- Identify opportunities for experimentation, benchmarking, and data-driven testing along with new strategies that enhance the ecosystem player journey, drive value and engagement, and maximise revenue performance.

- Deliver weekly and monthly executive updates, forecast variance analyses, risk management assessments, campaign results, postmortem reviews, and upcoming activation plans to stakeholders and senior leadership.

- Provide guidance to account managers, trade marketing and paid media teams on channel optimisation.

- Govern partner merchandising asset strategies to ensure cross-platform consistency, brand integrity, and end-to-end ecosystem alignment across key commercial moments.

Qualifications:

- A minimum of 5 years of experience in eCommerce, merchandising or marketing roles within the gaming and digital entertainment industry.

- Proven experience in designing, benchmarking, and optimising end-to-end digital consumer journeys and ecosystem experiences.

- Strong narrative storytelling skills, with a proven ability to translate complex merchandising strategies, performance metrics, and insights for senior leadership.

- Proactive ownership to multitask independently across multiple franchises with strong project management, risk management, and leadership skills.

- Deep knowledge of digital storefront operations and the global gaming landscape.

- Experience collaborating effectively with global cross-functional teams in a fast-paced environment.

- Bachelor's degree in Business, Marketing, or a related field, or equivalent practical experience.

## Skills

### Required
- eCommerce
- merchandising
- marketing
- project management
- risk management
- leadership
- data analysis
- digital storefront operations

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Source: [Apply at jobs.ea.com](https://jobs.ea.com/it_IT/careers/JobDetail/Senior-Digital-Merchandiser-Franchise-Lifecycle-Planning/216380?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)