# CRM Marketing Lead (Pod Lead)

**Company**: Humana Inc.
**Location**: Remote Nationwide
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $126,300 - $173,700 per year
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://humana.wd5.myworkdayjobs.com/en-US/Humana_External_Career_Site/job/Remote-Nationwide/Lead--Conditions-Management-Marketing--Pod-Lead-_R-434573?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f7275d08-25a

## Description

The CRM Marketing Lead (Pod Lead) for Conditions Management Marketing serves as the operational leader of an assigned marketing pod, translating journey strategies into high-quality, scalable member experiences delivered through Adobe Experience Platform (AXP).

Working closely with the Communications Strategy Lead, Marketing Analytics, business partners, and cross-functional stakeholders, this role drives pod execution, prioritization, and delivery while fostering a culture of accountability, collaboration, and continuous improvement.

As Humana continues evolving from campaign-based marketing to orchestrated, personalized member journeys, the Pod Lead plays a critical role in shaping how strategy becomes execution.

**Key Responsibilities**

**Pod Leadership & Delivery**

- Lead day-to-day pod operations, including prioritization, sprint planning, backlog management, and delivery execution.

- Drive accountability across pod members and stakeholders, ensuring commitments are clear, aligned, and delivered with quality and predictability.

- Facilitate agile ceremonies and maintain momentum toward sprint and business objectives.

**Journey Execution & Optimization**

- Partner with the Communications Strategy Lead to translate journey strategies into prioritized roadmaps and executable plans.

- Oversee the delivery and optimization of personalized, omni-channel member journeys across the marketing platform and key engagement channels.

- Leverage platform capabilities, performance insights, and stakeholder feedback to improve member experiences and journey effectiveness.

**Cross-Functional Coordination & Stakeholder Management**

- Coordinate across marketing, analytics, product, technology, channel, and business teams to ensure alignment and execution readiness.

- Proactively identify, manage, and escalate risks, dependencies, and blockers that may impact delivery or business outcomes.

- Drive cross-functional decision-making and provide clear, timely communication on priorities, progress, risks, and performance.

**Continuous Improvement & Team Effectiveness**

- Foster a high-performing pod culture grounded in ownership, collaboration, transparency, and shared accountability.

- Drive improvements in delivery velocity, quality, predictability, and team effectiveness through strong operating practices and continuous process improvement.

- Champion experimentation, innovation, and adoption of new platform capabilities to enhance pod performance and member outcomes.

**Required Qualifications**

- Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience.

- 5+ years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or related disciplines.

- 2+ years of experience leading agile teams, pods, or cross-functional initiatives.

- Experience managing complex, cross-functional workstreams with multiple stakeholders and competing priorities.

- Strong understanding of omni-channel marketing, customer journeys, personalization, and marketing automation.

**Preferred Qualifications**

- Experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries.

- Experience with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms.

**Additional Information**

- This position operates on Eastern Standard Time hours.

- This position may require up to 10% travel.

**Scheduled Weekly Hours** 40

**Pay Range** $126,300 - $173,700 per year

**Description of Benefits** Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being.

## Skills

### Required
- Adobe Experience Platform
- marketing automation
- customer journeys
- personalization
- omni-channel marketing
- agile teams
- cross-functional workstreams

### Nice to have
- healthcare
- insurance
- Medicare
- Medicaid
- Stars
- loyalty and rewards
- preventive care
- chronic condition management
- Adobe Journey Optimizer

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Source: [Apply at humana.wd5.myworkdayjobs.com](https://humana.wd5.myworkdayjobs.com/en-US/Humana_External_Career_Site/job/Remote-Nationwide/Lead--Conditions-Management-Marketing--Pod-Lead-_R-434573?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)