# Direct Mail Growth Manager

**Company**: Lendable
**Location**: London
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://jobs.ashbyhq.com/lendable/5760704f-23e7-4b4e-928c-f9edb9dfafa6?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f716568d-47d

## Description

We are seeking a Direct Mail Growth Manager to lead our direct mail channel and turn it into a scaled, precise, and defensible growth engine. As a key member of our Growth & Analytics team, you will be responsible for setting the direction for the channel, deciding who we mail, with what offer and when, and holding every campaign to CAC and LTV targets.

**Responsibilities:**

- Own the direct mail strategy and set volume, response and payback targets anchored to LTV.

- Own the channel P&L: forecasting, budget and CAC/LTV discipline.

- Decide how far and how fast to scale, based on the economics.

- Source and buy prospect data from bureaus and brokers, and combine it with our first-party data.

- Direct the analysts building the response and propensity models that decide who we mail, with what offer and when.

- Work with risk analysts to shape offers around eligibility and lifetime value.

- Plan and run the campaign calendar, from data selection to the mail landing on doormats.

- Select, negotiate with and manage print and postal suppliers on cost, quality and turnaround.

- Brief the creative team on packs, copy and offers, and take them through compliance sign-off.

- Build the reporting that ties sends to funnel, revenue and LTV and report on channel performance.

- Partner with data, product, risk, finance and the creative team to unlock targeting and offers.

- Hire and develop the team as the channel scales, and use AI to let a small team punch above its weight.

**Requirements:**

- 5+ years in direct mail, including at least 2–3 years owning an acquisition DM programme end to end: strategy, budget, data, production and results.

- A track record of mailing cold prospects at meaningful scale.

- Experience procuring data: working with data suppliers on list selection, screening, enrichment and cost.

- Deep knowledge of the DM supply chain: print, lettershop, Royal Mail products and suppression.

- A strongly commercial approach.

- Strong analytical judgement.

- Experience managing suppliers.

- The ability to run a multi-drop campaign calendar across products, segments, creative, compliance sign-off, production and mail dates.

- Experience leading analysts and working closely with creative teams.

- A clear communicator who earns the trust of finance, risk, compliance and data teams.

- Demonstrable use of AI in your workflow.

**Benefits:**

- Flexible working: hybrid roles require three days in-office weekly.

- Opportunities and events to come together, socialise, and get to know each other beyond the office walls.

- Support for your physical and mental wellbeing, including private health cover.

- Long-term financial wellbeing through retirement savings plans.

- Employee referral programme.

- Office meals & snacks.

## Skills

### Required
- direct mail
- acquisition mail
- data procurement
- DM supply chain
- commercial approach
- analytical judgement
- supplier management
- campaign calendar management
- team leadership
- AI

### Nice to have
- acquisition mail in financial services
- data pipeline or enrichment stack
- building a channel or function from scratch
- hiring and developing an analytics or design team

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/lendable/5760704f-23e7-4b4e-928c-f9edb9dfafa6?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)