We are looking for a Shopper Activation Specialist to join our trade marketing team in Amsterdam. As a Shopper Activation Specialist, you will be responsible for developing and executing shopper activation campaigns across various out-of-home channels. You will work closely with internal stakeholders, such as marketing, sales, and category management, as well as external partners, to create unique brand experiences for our customers. Your responsibilities will include: Project management: overseeing the entire process of designing, planning, and producing point-of-sale materials and shopper activation campaigns Developing and executing client-specific activations that drive differentiation and meet business objectives Collaborating with cross-functional teams to ensure seamless execution of campaigns Analyzing data and insights to inform campaign strategies and optimize results Communicating effectively with internal and external partners to ensure maximum impact Requirements: Completed HBO or WO degree with 1-3 years of experience in shopper activation, preferably within FMCG, retail, or a media agency Commercial mindset with 'out-of-the-can' thinking Strong project management and coordination skills Excellent communication and collaboration skills Fluency in Dutch is required What we offer: Opportunity to work with a dynamic and fast-paced organization Collaborative and supportive team environment Professional development and growth opportunities