# Senior Vice President of Category & Insights **Company**: Red Bull **Location**: Santa Monica, California **Experience**: executive **Job type**: full-time **Category**: Sales **Industry**: Beverage **Apply**: https://jobs.redbull.com/us-en/santa-monica-svp-category-insights-ref31285l?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_f6078a54-778 ## Description The Senior Vice President of Category & Insights is responsible for leading the development of Red Bull's category management and customer and business insights strategies. The SVP of Category will lead the following teams: Shopper & Category Insights, Space Planning & Assortment, and Category Management for National Accounts and Regional Accounts across all channels of business. **Responsibilities:** - Develop long-term category strategies and specific initiatives considering company direction, focus area, key customers, market parameters and resources - Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans - Allocate resources where the investment has the highest payback and with regions or customers with strategic importance/relevance - Drive the insights for the annual business planning process for sales team, channel programs, and initiatives - Build strong external relationships with key retailer Executives, especially where Red Bull holds Captaincy - Mine internal and external data to analyze the category, Brand, and consumer/shopper dynamics to maximize sales effectiveness in Distribution, Pricing, Promotion, and Merchandising - Identify opportunity gaps and provide strategies to close gaps - Foster strong internal partnerships with cross-functional team leadership (Shopper Insights, Shopper Marketing, Data Science) to inform and create effective retailer Category solutions - Provide timely thought leadership to sales leaders and retailer decision makers from space, shopper, and category insights - Negotiate retailer-specific data platform offerings and ensure these tools are leveraged for category and brand growth - Leverage multiple data sources to present compelling insights that drive annual selling strategies and go-to-market initiatives internally and in top-to-top retailer meetings - Drive Red Bull space planning methodology and process proposed to key retailers to win captaincy designation - Partner with sales teams to identify, prioritize, and plan the retailers best suited for Red Bull category captaincy - Ensure the team leverages the latest shopper and category insights to develop annual planogram standards, consults product marketing on advanced assortment analytics, and informs Global category space planning training efforts - Oversee the management of the current category and shopper insights content suite across all insight sources with a continuous improvement mindset for content and delivery - Provide direction on our relationship with the dedicated IRI team and Numerator dedicated partners, ensuring seamless monthly delivery of accurate data and efficient use of resources - Ensure that our approach to database design across all data sources is evolving with beverage, shopper, and retail trends - Works with industry thought leaders (Kantar Retail, Mintel, Euromonitor, etc) to inform and influence their research and direction on the energy and other beverage categories - Evaluate team decisions to acquire and manage tactical vendors: planogram software and efficiency tools, product libraries, and planogram services **Requirements:** - 12+ Years work experience in CPG/FMCG, Beverage industry Category Management preferred - 4+ years of experience in Sales/Category Management, preferably within CPG/Beverage - 4+ years of experience in Shopper Insights, preferably within CPG/Beverage - Experience in Space Planning and Category Assortment, preferable within CPG/Beverage - Broad knowledge of CPG industry sources and uses, vendors and their tools and capabilities - Ability to connect disparate data sources, interpret analysis results, formulate recommendations, develop impactful presentations, and present to broad audiences - Strong analytical and problem-solving skills with a proven track record of turning insights into actionable selling tactics - Experience in people management and people development - Strong customer-service aptitude ## Skills ### Required - Category Management - Shopper Insights - Space Planning - Data Analysis - Leadership - Communication ### Nice to have - CPG industry knowledge - Beverage industry experience - IRI team management - Numerator partnership --- Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/us-en/santa-monica-svp-category-insights-ref31285l?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)