# Go-To-Market Excellence Specialist

**Company**: Pfizer
**Location**: New York
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $176,600.00 - $294,300.00
**Category**: Healthcare
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/United-States---New-York---Remote/Specialty-Care-Patient-Engagement-Go-To-Market-Excellence-Director_4966985?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f5dfbcac-fa1

## Description

Specialty Care Patient Engagement helps patients and caregivers understand their disease, have informed conversations with their healthcare providers about treatment options, and stay appropriately on therapy. This role sits at the intersection of patient needs and commercial strategy, with the opportunity to raise the bar for how patients are supported across specialty care.

The Go-To-Market (GTM) Excellence specialist will work cross-functionally with Marketing, Patient Solutions leadership, Patient Solutions Enablement, Legal, Compliance, and other functions to operationalize strategy into scalable, compliant, and measurable Patient Engagement execution.

**Key Responsibilities:**

- Strategy Translation & Go-To-Market Planning: Partner with Patient Engagement leadership and brand/marketing leads to translate strategy into actionable go-to-market plans.

- Content Operations, Marketing Partnership & Review Committee (RC): Develop, evolve, and maintain internal and customer-facing resources.

- Targeting & Segmentation: Own or co-own the development of customer/account and patient population targeting models.

- Channel & Field Execution: Lead core operational work including territory mapping, workload analysis, and alignment recommendations.

- Analytics & Performance Management: Serve as a strategic thought partner with the Patient Solutions Enablement team, IIS, and other enablement roles on KPIs, metrics, reporting dashboards, field technology, and related tools.

- Cross-Functional Governance & Enablement: Partner with GCET to develop Patient Engagement team competencies and equip leaders to coach effectively against them.

**Qualifications:**

- 8+ years of combined pharmaceutical experience across consumer marketing, operations, and strategy, with a demonstrated track record of leadership and high performance.

- Experience leading others in a matrix organization, with the ability to manage direct and indirect reports with authority.

- Strong strategic skills, including effectiveness in identifying and addressing major strategic challenges.

- Strong interpersonal skills, as well as excellent written, verbal communication, and presentation skills.

**What Success Looks Like:**

- Meeting or exceeding key Patient Engagement KPIs and measurements of success.

- Faster, more predictable MLR/RC review cycles with fewer bottlenecks and faster approvals of internal and external resources.

- Well-executed go-to-market and launch plans for Patient Engagement programs and models.

**Benefits:**

- Comprehensive and generous benefits and programs to help colleagues lead healthy lives and support each of life's moments.

- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.

- Paid vacation, holiday, and personal days.

- Paid caregiver/parental and medical leave.

- Health benefits, including medical, prescription drug, dental, and vision coverage.

## Skills

### Required
- strategic planning
- project management
- leadership
- communication
- marketing

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/United-States---New-York---Remote/Specialty-Care-Patient-Engagement-Go-To-Market-Excellence-Director_4966985?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)