# Senior Growth Marketing Manager, Paid Social

**Company**: Brex
**Location**: New York, New York
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $131,080 - $163,850
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/brex/jobs/8784416002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f5abd976-f42

## Description

Brex is seeking a Senior Growth Marketing Manager to own, scale, and optimize its Paid Social engine, with Meta as the core growth driver.

The ideal candidate will be accountable for down-funnel pipeline, efficient CAC, and customer acquisition.

Responsibilities:

- Growth & Pipeline Ownership: Own Meta + emerging channel budgets, CAC efficiency, conversion, and downstream pipeline/revenue across self-serve and sales-led motions.

- Signal & Measurement Strategy: Partner with Data and Marketing Ops to improve conversion signals, CAPI, and offline conversion tracking.

- Structured Experimentation: Build and execute a continuous, hypothesis-driven testing framework across audiences, bidding strategies, optimization events, landing pages, and creative concepts.

- Full-Funnel Growth: Build paid social strategies that create demand at the top of the funnel and efficiently convert it through retargeting and lower-funnel programs.

- Creative Strategy: Translate performance data into creative hypotheses and partner with Brand and Design to test, iterate, and scale winning concepts.

- Audience Strategy: Use first-party data, intent signals, modeled audiences, lookalikes, and platform automation to identify and scale high-value audiences.

- Cross-Functional Partnership: Partner with Analytics, Marketing Ops, Field / Events team, PMM, and Sales to connect paid social performance & programs to downstream pipeline and revenue outcomes.

Requirements:

- 5+ years of growth or performance marketing experience, with deep hands-on expertise managing and scaling Meta as a primary acquisition channel.

- Demonstrated experience owning a paid social channel end to end, including strategy, budgets, forecasting, campaign architecture, optimization, and performance reporting.

- Relentlessly analytical: Deep understanding of unit economics (CAC, LTV, payback periods), attribution modeling, and how to connect platform metrics directly to down-funnel business impact.

- Experience running full-funnel paid social programs, from awareness/video and demand generation through conversion and pipeline.

- Strong expertise in audience strategy and platform automation, including first-party audiences, lookalikes, broad targeting, retargeting, and automated campaign products.

- Strong understanding of conversion signals and measurement, including Meta CAPI, server-side tracking, attribution, conversion-event strategy, and CRM/offline conversion data.

Compensation: The expected salary range for this role is $131,080 - $163,850.

## Skills

### Required
- Meta Ads
- Paid Social
- Growth Marketing
- Performance Marketing
- Audience Strategy
- Platform Automation
- Conversion Signals
- Measurement

### Nice to have
- Fin-tech marketing
- Product-led growth
- Hybrid demand models

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/brex/jobs/8784416002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)