# Manager, Shop & Buy Website **Company**: Ford Motor Company **Location**: Dearborn, MI **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $115,500-$218,100 **Category**: Marketing **Industry**: Automotive **Wikidata**: https://www.wikidata.org/wiki/Q44294 **Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/72266?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_f5663593-b14 ## Description Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. As a Manager, Shop & Buy Website, you will be a strategic, results-oriented leader to set the direction for Ford’s website strategy, creative execution, and marketing technology deployment. ## Responsibilities - Lead the translation of Product, Brand, Integrated Services, and business priorities into integrated digital marketing strategies and campaigns that deliver measurable results across Ford’s Tier 1 consumer web experiences. - Serve as the senior cross-functional lead across Product, Brand Marketing, Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, Analytics & Data, User Experience, and agency partners to align website strategy, messaging, and execution. - Own campaign planning and go-to-market execution for major launches, product enhancements, promotional moments, incentives, and targeted audience initiatives, ensuring high-visibility programs are coordinated across owned and paid media. - Direct agency creative teams in translating Ford’s brand and product stories into clear, compelling Tier 1 digital assets that drive consideration, engagement, and conversion. - Lead content strategy specialists in managing vehicle and feature content informed by consumer needs, behaviors, audience requirements, and shopping-journey insights. - Partner with Analytics and Data teams to advance test-and-learn plans across vehicle homepages and feature pages, using performance insights to shape optimization and personalization recommendations. - Translate complex program, offer, and audience data into accurate, consumer-friendly messaging, while establishing clear briefs and streamlined inputs that enable agency partners to execute efficiently. - Apply agentic and generative AI tools to enhance content development, improve workflow efficiency, and support more personalized digital experiences. - Monitor competitors, emerging consumer behaviors, and industry best practices, and regularly translate digital marketing learnings into actionable recommendations for Ford leadership and partner teams. - Own day-to-day core website operations, maintaining alignment in tone, messaging, governance, and delivery through agency leadership and cross-functional collaboration. - Drive process improvements across internal Ford teams and external partners to strengthen operating discipline, accelerate delivery, and improve the quality and consistency of consumer-facing experiences. ## Qualifications - Bachelor’s degree in marketing, communications, or a related field required. - Minimum of 10 years of professional experience in automotive, brand marketing, digital marketing, or a related field. - At least 10 years of progressively responsible digital experience, including leadership of complex, cross-functional initiatives. - Strong knowledge of advertising technology, search engine optimization (SEO), AI optimization and generative engine optimization (AIO/GEO), and web technologies and platforms, including Adobe Marketing Cloud (AEM, AAM, Analytics, and Target) and Salesforce. - Experience advancing an integrated Content Supply Chain through agentic and generative AI, rendering, visualization, 2D drawing, image-editing, and manufacturing tools to accelerate scalable content creation, optimization, personalization, and delivery. - Demonstrated leadership in setting direction, mobilizing cross-functional teams, and enabling the execution and measurement of large-scale consumer engagement and marketing initiatives. - Strong program and project leadership skills, with the ability to establish clear priorities, governance, and ways of working that empower teams and agency partners to deliver high-quality work efficiently. - Proven ability to interpret complex business, customer, and performance data; identify meaningful patterns and actionable insights; and translate findings into clear strategic recommendations that guide marketing decisions and business outcomes. - Exceptional storyteller with the ability to synthesize data, insights, and business context into compelling narratives and executive-ready presentations that align agency partners, influence Ford leadership, and drive action. ## Benefits - Immediate medical, dental, vision and prescription drug coverage - Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more - Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more - Vehicle discount program for employees and family members and management leases - Tuition assistance - Established and active employee resource groups - Paid time off for individual and team community service - A generous schedule of paid holidays, including the week between Christmas and New Year’s Day - Paid time off and the option to purchase additional vacation time. ## Skills ### Required - advertising technology - search engine optimization (SEO) - AI optimization - generative engine optimization (AIO/GEO) - web technologies - Adobe Marketing Cloud - Salesforce - agentic and generative AI - content supply chain - digital marketing - marketing technology - data analysis --- Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/72266?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)