# PD Campaign Manager **Company**: Prudential **Location**: Thành phố Hồ Chí Minh **Job type**: full-time **Category**: Marketing **Industry**: Finance **Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Thnh-ph-H-Ch-Minh/PD-Campaign-Manager_26080230?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_f4f754dd-2e5 ## Description Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. The key responsibilities of this role include: ### Co-Branding Marketing - Develop and manage co-branding and co-marketing plans with bank partners, ensuring alignment with Prudential’s brand direction, partner-bank positioning, and PD business priorities. - Act as the key contact point for bank marketing teams in planning and executing co-branded initiatives, including campaigns, branch visibility, digital assets, events, PR/communications, and partner engagement activities. - Develop and manage co-branded messaging, visual assets, marketing toolkits, and communication materials to ensure brand consistency, customer relevance, and compliance with both Prudential and bank-partner guidelines. - Coordinate with internal stakeholders and bank partners to obtain required reviews and approvals for co-branded materials and activities. - Monitor co-branding effectiveness, partner feedback, market practices, and visibility opportunities to continuously improve PD’s brand presence across partner-bank touchpoints. ### Product & Bank-Channel Go-To-Market - Translate product proposition, customer insights, segment needs, and bank-partner priorities into clear product messaging frameworks, and go-to-market directions for the PD channel. - Work with Product, Customer, Sales, Business Planning, Academy, Compliance, and bank partners to develop product marketing plans for new launches, product refreshes, and segment-based offers. - Develop customer-facing materials such as Group presentation theme package, campaign toolkits, launch packs, and partner-specific communication assets. - Implement product launch campaigns for the PD channel, including communication planning, internal alignment, frontline enablement, bank-facing materials, approval coordination, and post-launch optimization. ### Marketing Campaign & Customer Promotion - Plan and manage customer campaigns and promotions for the PD channel, including activation, product adoption, and partner-specific business priorities. - Translate business forecasts, product propositions, and customer insights into campaign objectives, target audiences, mechanics, KPIs, budget allocation, timeline, and execution plans. - Lead end-to-end campaign execution by coordinating Sales, Business Planning, Product, Marketing, Academy, Compliance, Procurement, Finance, vendors, and bank partners to ensure quality, timeline, governance, and business alignment. - Manage customer promotion mechanics, including eligibility criteria, reward structure, terms and conditions, approval flow, communication materials, tracking mechanism, and fulfillment process where applicable. - Monitor campaign performance against KPIs and budget, consolidate results with relevant teams, evaluate ROI/effectiveness, and provide post-campaign reports with key learnings and recommendations. - Identify opportunities to improve campaign planning, execution quality, customer engagement, and sales enablement based on data, frontline feedback, partner feedback, and market observations. ### Budget, Governance & Stakeholder Management - Track and manage utilization of PD marketing budgets where applicable; recommend budget optimization to improve campaign effectiveness and ROI. - Ensure all marketing activities, materials, product communications, and customer promotions comply with internal policies, regulatory requirements, brand guidelines, partner-bank requirements, and approval processes. - Maintain effective working relationships with internal stakeholders, bank partners, agencies, and vendors to ensure smooth execution and timely issue resolution. - Provide timely updates, reports, risks, recommendations, and decision points to line manager and relevant stakeholders. ### Others - Perform other tasks assigned by the Line Manager or Company’s Management where required. ## Skills ### Required - marketing planning - brand management - communication - project coordination - budget management - data analysis - customer engagement --- Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Thnh-ph-H-Ch-Minh/PD-Campaign-Manager_26080230?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)