# Senior Manager, Brand Advertising

**Company**: Capital One
**Location**: McLean, VA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $177,700 - $202,800 per year
**Category**: Marketing
**Industry**: Finance

**Apply**: https://capitalone.wd12.myworkdayjobs.com/en-US/Capital_One/job/McLean-VA/Senior-Manager--Brand-Advertising_R1005373-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/senior-manager-brand-advertising-f4943b71-2bc/

## Description

We are seeking a seasoned marketing leader to join Capital One's Brand Advertising Team as a Senior Manager. You will serve as a key strategic partner, responsible for driving multi-channel, integrated advertising campaigns that deliver business results.

**Responsibilities:**

- Develop and execute integrated, multi-channel advertising strategies that deliver on business objectives

- Lead agency partners in executing against the strategic vision, ensuring creative excellence and adherence to timelines and budgets

- Collaborate with cross-functional teams, including Brand Planning, Media, Sponsorships, Social, and Insights, to drive integration and cohesive brand campaigns

- Champion the use of research, market data, and advertising effectiveness tools to build cases for creative choices and optimize ongoing campaign performance

- Manage complex regulatory requirements and brand governance programs, ensuring all creative assets meet high standards of compliance and quality

- Lead the team's approach to process improvement, including creative development, reporting, and knowledge sharing

**Requirements:**

- Bachelor's degree or military experience

- At least 7 years of experience in a marketing or advertising role

- At least 2 years of experience managing, mentoring, or developing direct reports or junior team members

**Preferred Qualifications:**

- Master's degree

- 7+ years of experience managing complex, integrated creative development across a variety of channels

- Significant experience managing senior-level stakeholders and day-to-day creative delivery and production planning and execution with creative and media agency partners

- Expertise in navigating regulatory requirements and advertising governance

- Proven ability to translate complex data and market insights into actionable advertising strategies

- Proficiency in G-Suite and familiarity with advertising measurement tools

**Salary:** McLean, VA: $177,700 - $202,800 per year Richmond, VA: $161,500 - $184,300 per year

**Benefits:** Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being.

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## Skills

### Required
- advertising strategy
- agency management
- cross-functional collaboration
- data analysis
- regulatory compliance

### Nice to have
- G-Suite
- advertising measurement tools
- creative development
- production planning
- execution with creative and media agency partners

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Source: [Apply at capitalone.wd12.myworkdayjobs.com](https://capitalone.wd12.myworkdayjobs.com/en-US/Capital_One/job/McLean-VA/Senior-Manager--Brand-Advertising_R1005373-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)