# Digital Strategist

**Company**: TEGNA Inc.
**Location**: Washington, Washington
**Experience**: mid
**Job type**: full-time
**Salary**: $80,000-$100,000 USD
**Category**: Sales
**Industry**: Media & Entertainment

**Apply**: https://job-boards.greenhouse.io/tegnainc/jobs/5279645007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f463294f-147

## Description

We are seeking a Digital Strategist to join our team at WUSA-TV Washington. As a Digital Strategist, you will assist and strategize with key members of the sales staff to build digital solutions by leveraging ad-serving interfaces and other operational platforms. Your primary responsibility will be campaign success through pre-sales order entry, management, and optimization of Digital Media campaigns.

Responsibilities:

- Prospect for new revenue opportunities using client and category insights.

- Upsell current clients by engaging them in the full product line of WUSA-TV Washington offerings.

- Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital, and Streaming (OTT).

- Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape.

- Establish strong relationships with internal team members by providing the Account Management team with clear and concise direction for the successful execution of campaigns.

- Partner with your Account Manager to provide exceptional customer service and contract fulfillment.

- Strategically utilize Matrix and station CRM to manage day-to-day activity, pipeline, and forecasts.

- Positively and professionally represent the media group to the community at events and surrounding businesses.

Requirements:

- 1-3 years of digital marketing sales support, inside or outside sales experience.

- Expert knowledge of all facets of digital sales and marketing with good grasp of OTT and targeted display.

- Adept at creating new revenue opportunities from synergies between interactive sales and other mediums.

- Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable.

- Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.

- Strong presenter and communicator with internal and external customers and partners.

- Demonstrated organizational skills, and ability to multi-task.

- Demonstrate effective problem solving and decision-making skills.

- Proficient with Microsoft Office products.

- Self-motivation and a strong work ethic are essential attributes.

Benefits:

- Comprehensive benefits package including medical, dental, and vision coverage.

- 401(k) program with company match.

- Paid Time Off (PTO) and paid holidays.

- Access to virtual doctor's appointments and therapy sessions.

Pay Range: $80,000-$100,000 USD

## Skills

### Required
- digital marketing
- sales
- OTT
- targeted display
- Microsoft Office
- CRM software

### Nice to have
- Google AdWords
- Interactive Advertising Bureau (IAB) certifications
- Salesforce

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tegnainc/jobs/5279645007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)