# Industry Marketing Lead, Retail & eCommerce

**Company**: Braze
**Location**: San Francisco
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $125,000 - $175,000/year
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/braze/jobs/8335152?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f3ff147d-014

## Description

At Braze, we're a customer engagement platform that empowers brands to Be Absolutely Engaging™. We help brands deliver great customer experiences that drive value both for consumers and for their businesses.

As Industry Marketing Lead for Retail & Consumer Goods, you know the industry from the inside and understand what retail marketers are up against. You'll own how Braze shows up in this market and multiply the impact of the teams around you. You'll set the strategy, write the industry narrative and positioning, lead retail product launches, create the plays the field can run, and develop the solutions that address the retail marketer's challenges.

**Key Responsibilities:**

- Architect the Industry Marketing strategy: Lead the development and execution of a comprehensive marketing strategy tailored to the Retail & Consumer Goods industry.

- Collaborate with revenue and product teams to align Braze's products and value proposition with industry-specific marketing objectives and business outcomes.

- Develop a go-to-market strategy targeting key Retail & Consumer Goods audiences, leveraging industry insights to drive platform adoption.

- Define how Braze segments the retail market, which segments to prioritize and where we win.

- Own the retail narrative and point of view: Develop and evolve Braze's retail and consumer goods narrative.

- Position Braze with the executives who decide: CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other C-suite leaders.

- Lead retail product and package launches, including positioning and messaging.

- Be the field's retail expert: Be a voice for Braze with customers and at select Retail industry moments.

- Bring field and customer insight back to Product, Product Marketing and leadership to shape priorities.

- Build plays that scale: Build a roadmap of scalable assets for both broad and targeted audiences.

- Support a small set of strategic pursuits and executive business reviews.

- Turn customers and partners into proof: Partner with Customer Success, Sales and Customer Marketing to find, develop and publish retail customer evidence.

**What Success Looks Like:**

You will help Braze win more retail deals, faster and at higher value, and grow a healthy and durable Retail business. You will be measured on retail win rates, pipeline and bookings from retail plays, sales cycle length and deal size in retail, adoption of retail launches and plays, seller certification, and net-new public retail customer stories.

**Who You Are:**

- Retail native. Ideally you come from consumer marketing at a retailer or brand, or from consulting or strategy work serving retailers.

- Executive storyteller. You can turn complicated technology into plain language a CMO cares about.

- Builds to scale. You'd rather create a play 50 sellers use than a deck one seller uses.

- Brings people along. You build trust across Sales, Customer Success, Product Marketing, Partnerships, Events and Content.

- Uses AI at work. You use AI tools to research and build faster.

**Qualifications:**

- 10+ years in marketing, product marketing, or strategy roles, with significant time focused on retail and consumer goods.

- A track record of building industry or go-to-market strategies that drove pipeline and revenue.

- Practical experience using AI-powered marketing tools and automation.

- Experience with marketing technology, such as customer engagement platforms.

- Strong executive presence; experience speaking at industry events is a plus.

**Benefits:**

- Competitive compensation that may include equity

- Retirement and Employee Stock Purchase Plans

- Flexible paid time off

- Comprehensive benefit plans covering medical, dental, vision, life, and disability

- Family services that include fertility benefits and equal paid parental leave

- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend

- A curated in-office employee experience

- Opportunities to give back to your community

## Skills

### Required
- marketing strategy
- retail marketing
- customer engagement
- AI-powered marketing tools
- marketing technology

### Nice to have
- executive presence
- industry events
- MBA

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/braze/jobs/8335152?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)