# Culture & Sports Specialist

**Company**: Red Bull
**Location**: Hong Kong
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Marketing

**Apply**: https://jobs.redbull.com/hk-zh/culture-sports-specialist--ref34165x?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f2bbf0da-6ac

## Description

We are seeking a Culture & Sports Specialist to develop and execute a consumer-centric Culture & Sports Marketing strategy in Hong Kong.

The successful candidate will be responsible for:

- Developing and executing long-term local Culture & Sports Marketing strategies and projects aligned with global and local priorities

- Identifying emerging trends, talent, communities, and opportunities across sports, culture, music, dance, skate, fitness, gaming, mass sports, and youth passion points

- Establishing a rich network in the fields of Culture & Sports, especially in the local community, new upcoming trends, and movements

- Delivering high-quality events and projects of all scales and activating international projects and athletes

- Planning and realizing efficient branding strategies for Red Bull projects, athletes, and third-party events

- Contributing to Red Bull's worldwide success with innovation and unique content

- Identifying, recruiting, and managing artists, athletes, opinion leaders, and key partners with perfect brand fit and optimizing impact and efficiency

- Building strong relationships with global or local artists, dancers, athletes, and maximizing local and emerging activations

- Ideating, designing, and flawlessly executing innovative events, artists, and athletes project programs

- Maximizing brand and authentic product exposure both online and offline

- Ensuring efficient logistics and event tools handling

- Generating an efficient 3rd party events program

- Managing partnership and sponsorship negotiations

- Partnering closely with Media Network, Brand, Student Marketing, sales teams, and external agencies

- Ensuring Culture & Sports programs contribute to local marketing and business objectives and targets

- Acting as the local subject matter expert, driving alignment and excellence across all consumer touchpoints

- Running the program with high Red Bull standards in terms of professionalism, efficiency, budget transparency, and creativity

- Defining KPIs, evaluating program effectiveness, and developing actionable insights and best practices

- Continuously identifying innovative concepts and new opportunities to enhance program impact and ROI

Requirements:

- Bachelor's degree in general marketing, event marketing, sports marketing, business, or media

- Fluency in English and Cantonese (verbal and written)

- 5+ years of working experience in the culture/music/dance/sports industry

- Experience in dealing with artists, athletes, and related entities

- Well-connected in different sports and culture scenes and environments

- Ability to design and organize events and projects of all scales

- Ability to multi-task and work in cross-functional teams

- Strong management skills, leading external agencies/freelances

- Clear understanding of youth culture, music, and culture industry, local and global sports, entertainment

- Entrepreneurial 'can-do' attitude facilitated by continuous learning and application of best practices

- Creative and innovative mindset, open to new things

- Proficient in MS Office tools: PowerPoint, Excel, and Word

Benefits:

- Competitive salary

- Opportunity to work with a global and dynamic company

- Collaborative and innovative work environment

## Skills

### Required
- marketing
- event planning
- sports marketing
- culture marketing
- team management
- budget management
- MS Office

### Nice to have
- Cantonese
- English
- bachelor's degree in marketing or related field

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/hk-zh/culture-sports-specialist--ref34165x?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)