# Ad Operations Consultant

**Company**: Right Side Up
**Location**: Austin, TX
**Work arrangement**: remote
**Experience**: senior
**Job type**: contract
**Category**: Consulting
**Industry**: Consulting

**Apply**: https://jobs.lever.co/rightsideup/ff4b55c7-d1bf-4be1-a9ee-f89abf1f1bf7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f1984c94-f2c

## Description

Right Side Up is seeking freelance Ad Operations consultants who specialize in the intersection of ad platforms and first-party data. As an Ad Operations Consultant, you will work alongside in-house tracking and engineering teams to implement and maintain server-side conversion tracking across major ad platforms such as Meta, Google, TikTok, Pinterest, and Bing.

Responsibilities:

- Implement and maintain server-side conversion tracking across Meta (Conversions API), Google (Enhanced Conversions, including for leads), TikTok, Pinterest, Bing, and other major ad platforms.

- Set up and troubleshoot offline conversion feeds, matching backend conversion and CRM data to ad platform identifiers and sending it back to the platforms.

- Build and manage event pipelines in Segment (sources, destinations, tracking plans, and event schemas), including sending backend and warehouse data downstream to ad platforms.

- Manage Google Tag Manager containers, including web and server-side GTM, tag, trigger, and variable hygiene.

- Audit existing tracking setups across brands and properties, find gaps, duplicate events, and under-reporting, and recommend fixes aligned to current platform best practices.

- Partner with performance marketers to understand their conversion funnels, which events matter, and how signal quality affects bidding and optimization.

- Document tracking architecture, event definitions, and naming standards (including UTM and campaign tagging) so the internal team can own it long-term.

Requirements:

- 4+ years of hands-on ad ops, tracking, or marketing technology experience supporting paid media.

- Proven, hands-on experience implementing Meta CAPI and Google Enhanced Conversions (web and lead-gen), ideally multiple times across different stacks.

- Strong working knowledge of Segment or a comparable CDP/event-streaming tool, and of server-side eventing.

- Deep familiarity with Google Tag Manager, including server-side containers.

- Comfortable working shoulder-to-shoulder with engineers and translating marketing needs into technical requirements.

- Solid understanding of how performance marketers operate: conversion funnels, attribution, event prioritization, and how tracking quality affects campaign performance.

- Comfortable operating in ambiguity, whether that's a scrappy startup or a large, multi-brand organization with legacy setups.

Tools & Platforms:

- Segment (or similar CDP/event pipeline)

- Google Tag Manager (web and server-side), Google Analytics (GA4), Google Ads

- Meta, TikTok, Pinterest, Bing, LinkedIn, and other ad platforms

- A CRM or ESP such as Salesforce or Braze

- SQL and a data warehouse (BigQuery, Snowflake, Redshift, or similar)

## Skills

### Required
- ad operations
- server-side conversion tracking
- Meta CAPI
- Google Enhanced Conversions
- Segment
- Google Tag Manager
- server-side eventing
- CRM data integration

### Nice to have
- SQL
- warehouse experience
- Braze
- Looker
- LinkedIn Ads
- AI-assisted workflows

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/rightsideup/ff4b55c7-d1bf-4be1-a9ee-f89abf1f1bf7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)