# Senior GTM Data Analyst

**Company**: Intercom
**Location**: Chicago, Illinois
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $168,100 - $200,810
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/intercom/jobs/7851785?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f14d4905-767

## Description

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

As part of the GTM Analytics team, you will be the data partner for Intercom's Mindshare function , the team responsible for building brand awareness, shaping market perception, and creating early engagement with target buyers.

## What will I be doing?

- Top of Funnel Insights: Own reporting and analysis for upper funnel programs , measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiatives.

- Brand Marketing Measurement: Develop frameworks to assess brand campaign effectiveness , tracking how brand investments translate into audience reach, mindshare, and downstream consideration.

- Executive Programs Analytics: Measure the impact of executive dinners, outreach programs, and high-touch engagement , understanding which accounts are being reached, how they engage, and what signals emerge.

- Experimentation: Design and analyze experiments across Mindshare programs , helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively.

- Audience & Reach Analysis: Analyze who Intercom is reaching across Mindshare initiatives , segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers.

- Cross-Functional Collaboration: Partner with Brand Marketing, Executive Programs, Demand Gen, and Sales to translate qualitative program goals into measurable outcomes and share learnings across teams.

## What skills do I need?

- 5–8 years of experience in analytics, marketing analytics, brand analytics, or a related field

- Strong understanding of top-of-funnel and brand metrics , awareness, reach, engagement, consideration, and audience composition

- Experience designing and analyzing experiments (A/B tests, holdout groups, incrementality measurement)

- Strong SQL skills; experience with data modeling tools (e.g., dbt) is a plus

- Experience with BI and visualization tools (e.g., Tableau, Looker, Streamlit)

- Comfort working with qualitative and quantitative data , not everything at the top of funnel has a clean conversion metric

- Proven ability to partner with marketing and executive stakeholders, framing ambiguous questions into structured analyses

- Clear communication skills , able to translate analytical findings into narratives that inform creative and strategic decision

## Benefits

- Competitive salary and meaningful equity

- Comprehensive medical, dental, and vision coverage

- Regular compensation reviews - great work is rewarded!

- Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.

- Flexible paid time off policy

- Paid Parental Leave Program

- 401k plan & match

- In-office bicycle storage

- Fun events for employees, friends, and family!

## Skills

### Required
- SQL
- data modeling
- BI and visualization tools
- experiment design
- analytical skills
- communication skills

### Nice to have
- dbt
- Tableau
- Looker
- Streamlit

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/intercom/jobs/7851785?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)