# Marketing Manager for the Benelux

**Company**: Logitech
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q223127

**Apply**: https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/Utrecht-Netherlands/Logitech-for-Business-Marketing-Manager---Benelux_148477-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f106338f-767

## Description

We are looking for a creative, data-driven, and results-oriented Marketing Manager for the Benelux to lead full-funnel demand generation and execute Logitech for Business’ marketing strategy across the Netherlands, Belgium and Luxembourg.

**Benelux Marketing Execution**

- Develop, execute, and scale a comprehensive Benelux full-funnel B2B demand generation plan aligned with regional and global revenue goals.

- Own local field marketing and multi-channel lead generation campaigns across top, middle, and bottom-of-funnel initiatives to consistently feed the sales pipeline in the Netherlands, Luxembourg and Belgium.

- Act as the primary marketing contact for Benelux sales leadership, establishing shared KPIs, pipeline forecasting, and lead generation targets.

**Partner (To and Through) Marketing**

- Support and execute joint marketing activities with distributors, resellers, and key channel partners.

- Co-ordinate partner co-marketing campaigns, events, and digital lead-gen initiatives, tracking leads from initial touchpoint through to deal closure.

- Manage MDF allocation and partner campaign funding with a strict focus on return on marketing investment (ROMI), lead quality, and pipeline contribution.

- Collaborate closely with channel sales to align marketing efforts with partner priorities.

**Full-Funnel Demand & Lead Generation (Enterprise, Verticals & SMB)**

- Design and launch full-funnel integrated demand generation programs (paid digital, content syndication, webinars, field events, ABM) targeting enterprise and SMB accounts across Benelux.

- Localise global campaigns, messaging, and assets to ensure cultural and linguistic relevance.

- Co-ordinate with local PR and event agencies as needed to support campaigns and brand visibility.

- Partner closely with sales teams to refine lead scoring, accelerate pipeline conversion across stages, and implement account-based marketing (ABM) campaigns for target accounts.

**KPIs, Measurement & Performance Optimisation**

- Establish, track, and report on primary marketing KPIs (MQLs, SQLs, pipeline value, customer acquisition cost, ROI) across all programs.

- Utilise attribution models and performance data to continually measure full-funnel effectiveness, optimise channel spend, and improve campaign conversion rates.

- Maintain accurate reporting in CRM and marketing automation tools.

**Cross-Functional Collaboration**

- Partner with regional and global field marketing, product marketing, demand generation, and channel marketing teams to ensure alignment and brand consistency.

- Share local market insights, learnings, and best practice with the Benelux team and the wider European marketing organisation.

**Qualifications & Experience**

- At least 5 years’ experience in B2B marketing, with a proven track record in full-funnel demand generation, lead generation, and field marketing.

- Experience supporting partner marketing and/or channel-driven business models is a strong advantage.

- Background in technology, IT, or B2B solutions preferred.

- Deep expertise in setting clear campaign KPIs, managing multi-touch attribution, and analysing pipeline contribution across full customer journeys.

- Native or fluent Dutch required; business-level English required. French and German are an advantage.

- Strong hands-on experience with marketing automation and CRM systems (e.g. Marketo, Salesforce and Knak) to build, track, and optimise lead generation workflows.

- Proficient in business intelligence and reporting platforms (e.g. Tableau) for detailed performance measurement, channel reporting, and dashboard creation.

- Strong organisational skills, attention to detail, and ability to manage multiple initiatives in parallel.

- Collaborative mindset with strong communication and stakeholder management skills.

- Willingness to travel occasionally within Benelux and Europe (up to approximately 20%).

## Skills

### Required
- B2B marketing
- demand generation
- lead generation
- field marketing
- marketing automation
- CRM systems
- business intelligence
- reporting platforms

### Nice to have
- partner marketing
- channel-driven business models
- technology
- IT
- B2B solutions
- Dutch
- French
- German

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Source: [Apply at logitech.wd5.myworkdayjobs.com](https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/Utrecht-Netherlands/Logitech-for-Business-Marketing-Manager---Benelux_148477-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)