# Marketing Manager - Demand and Lead Generation

**Company**: Dow Jones
**Location**: Singapore
**Experience**: senior
**Job type**: full-time
**Category**: Marketing

**Apply**: https://dowjones.wd1.myworkdayjobs.com/en-US/Dow_Jones_Career/job/Singapore/Marketing-Manager_Job_Req_54803?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f0f932fe-d0b

## Description

We are seeking a Marketing Manager to lead demand and lead generation efforts in a specific Dow Jones Energy market segment. You will collaborate with team specialists in content, events, social media, SEO/SEM and operations to build a robust and sustainable pipeline of sales leads and event registrations.

**Key Responsibilities:**

- Develop marketing strategy and annual marketing plans with specific KPIs for your market segment

- Lead, execute and measure multiple campaigns tied to revenue in established and growing markets

- Evaluate and communicate job-specific information to business partners

- Report to key stakeholders on program performance and recommend improvements

- Work in a highly collaborative environment

- Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment

- Oversee creative and messaging for all channels

- Optimize conversion touchpoints such as landing pages and order forms

- Manage all aspects of event promotion

- Drive key marketing acquisition metrics

- Own marketing relationships in your market segment with Sales, Customer Service and Editorial

- Interpret marketing performance analyses to determine strategies for future success

- Innovate new ideas that increase lead generation and conversion

**Requirements:**

- 7+ years of proven marketing experience

- Proven verbal and written communication skills, teamwork and organizational skills, and presentation and facilitation skills

- Good project management skills with the ability to handle multiple tasks

- Ability to learn new systems quickly

- Solid communication and interpersonal skills

- High level of accuracy and attention to detail

- Ability to be flexible and work quickly in a business that runs on real-time data and news

**Nice to Have:**

- Experience with HubSpot, Eloqua, or similar Enterprise Marketing Automation Platforms

- NetSuite or Salesforce CRM Systems

- Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or Canva

- Paid Digital Marketing Platforms

- Google Workplace Apps (Gmail, Docs, Slides, Sheets, etc.)

**Benefits:**

- Comprehensive Insurance & Retirement plans

- Paid Time Off and Leaves

- Education Benefits

- Family Care Benefits

- Career Growth Programs

- Access to Dow Jones Products

- Employee Referral Program

- Employee Well-being Support & Fitness Programs

- Financial Health Programs

- Cybersecurity Protection

## Skills

### Required
- marketing strategy
- campaign execution
- performance measurement
- communication
- project management

### Nice to have
- HubSpot
- Eloqua
- NetSuite
- Salesforce
- Adobe Creative Cloud
- Canva
- Paid Digital Marketing Platforms
- Google Workplace Apps

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Source: [Apply at dowjones.wd1.myworkdayjobs.com](https://dowjones.wd1.myworkdayjobs.com/en-US/Dow_Jones_Career/job/Singapore/Marketing-Manager_Job_Req_54803?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)