# GTM Strategy & Operations, Activations Business Partner

**Company**: Anthropic
**Location**: San Francisco, CA | New York City, NY
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $270,000-$310,000 USD
**Category**: Sales
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q116758847

**Apply**: https://job-boards.greenhouse.io/anthropic/jobs/5193066008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_f0d9acf7-7b2

## Description

As a GTM Strategy & Operations, Activations Business Partner focused on activations, you'll be instrumental in driving product activation. user growth and consumption across our customers by partnering with leadership to develop, refine, and execute go-to-market strategies. You will serve as a trusted advisor and operational force multiplier, bringing deep B2B SaaS expertise to help teams achieve revenue targets while building scalable frameworks that drive customer success.

**Responsibilities:**

- Partner with activations and sales leadership to develop GTM strategy, motions, and sector focus and strategy. Refine GTM strategies across key product and segmentation verticals

- Identify customer needs, pain points etc. and share feedback cross functionally to guide solution building across global teams such as product, sales, engineering, finance, legal etc.

- Build and maintain customer value propositions, use cases, and activations playbooks

- Drive territory and account segmentation strategies based on customer characteristics, existing spend and opportunity

- Establish industry benchmarks and best practices to guide activations approach and prioritization

- Work with Finance on target setting, planning and bottom-up modeling

**Go-to-Market Strategy & Execution:**

- Develop comprehensive industry frameworks that standardize how customers in each vertical derive value from our solutions

- Drive quarterly, semi-annual, and annual planning cycles for sales-aligned GTM segments

- Analyze activations metrics and activation / adoption potential to develop proactive insights and actions

- Partner with Activations leadership to evolve activations and consumption motions and industry best practices based on vertical nuances

- Continuously evaluate market opportunities, competitive positioning, and whitespace within target segments

**Cross-Functional Leadership:**

- Lead collaboration across Strategy and RevOps, Enablement, Strategic Finance, Product, and Marketing teams to ensure activations alignment

- Work with Product teams to communicate customer-specific feature requirements and market feedback

- Prepare executive-level materials including business performance reviews, strategic planning sessions, and board updates

- Drive alignment across teams to ensure consistent execution of customer-specific go-to-market strategies

- Partner with Marketing on customer-focused campaigns, events, and thought leadership initiatives

**Operational Excellence:**

- Remove operational bottlenecks specific to complex activations deployments and adoption cycles

- Execute critical processes including strategic account transitions from closed-won to activated, CRM configurations, and segment data management

- Optimize activations technology stack and ensure effective adoption of Salesforce and other sales tools

- Establish activations process methodology, qualification criteria, and activation stage definitions for consistent execution that drive adoption and expansion

- Ensure smooth operations across complex, multi-stakeholder activations motions typical in enterprise B2B software

## Skills

### Required
- GTM strategy
- Revenue operations
- Customer success operations
- Management consulting
- B2B SaaS
- API
- Cloud infrastructure
- Platform businesses
- Salesforce
- BI tools
- Customer health platforms

### Nice to have
- High-growth companies
- Founder-led sales
- Scaled GTM operations
- Stripe
- Twilio
- Snowflake
- Databricks
- AWS
- Consumption economics
- Enterprise technology clients

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/anthropic/jobs/5193066008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)