# Senior Lifecycle Marketing Manager

**Company**: GitLab
**Location**: Remote, Canada; Remote, United States
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $115,200-$194,400 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/gitlab/jobs/8637075002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ef969ade-7dc

## Description

GitLab is seeking a Senior Lifecycle Marketing Manager to strategize, execute, and optimize data-driven lifecycle communications for its product-led and self-service audiences.

The Senior Lifecycle Marketing Manager will collaborate with various teams to plan and prioritize programs that engage free, trial, self-managed, and self-service users and guide them toward activation, conversion, and revenue growth.

Responsibilities:

- Create, monitor, and improve automated lifecycle journeys and triggers with static and dynamic content to help educate, activate, and convert product-led and self-service users.

- Lead the creation and implementation of lifecycle campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, launch, and performance optimization.

- Develop programs that support free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion paths.

- Lead lifecycle campaigns from planning through launch, including copywriting, segmentation, testing, QA, execution, and performance analysis.

- Partner with cross-functional teams to align on audience strategy, messaging, handoffs, and measurement.

- Use performance insights to identify gaps, recommend improvements, and continuously optimize lifecycle programs.

- Act as an email marketing SME, helping the team apply best practices across creative, segmentation, personalization, deliverability, testing, and execution.

Requirements:

- 5+ years of lifecycle, email, CRM, or growth marketing experience, preferably at a B2B SaaS or product-led growth company.

- Strong experience building and optimizing nurture programs, automated journeys, and trigger-based lifecycle campaigns.

- Experience supporting onboarding, activation, engagement, conversion, or self-service revenue programs.

- Expertise in Marketo or Iterable, including audience segmentation, smart lists, email templates, dynamic content, testing, and QA.

- Strong email marketing expertise, including copywriting, editing, personalization, experimentation, and performance optimization.

- Experience using campaign, funnel, or product engagement data to identify opportunities and improve results.

- Strong cross-functional coordination skills, with experience partnering across Growth, Sales, Marketing Ops, Data, Product Marketing, and regional teams.

- High attention to detail across audience logic, segmentation, QA, personalization, localization, and reporting.

- Working knowledge of HTML and CSS for email design or troubleshooting.

Benefits:

- Benefits to support health, finances, and well-being

- Flexible Paid Time Off

- Team Member Resource Groups

- Equity Compensation & Employee Stock Purchase Plan

- Growth and Development Fund

- Parental Leave

## Skills

### Required
- lifecycle marketing
- email marketing
- CRM
- growth marketing
- Marketo
- Iterable
- HTML
- CSS

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/gitlab/jobs/8637075002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)