# Senior Data Scientist, Growth Data

**Company**: Wealthsimple
**Location**: Remote (Canada)
**Work arrangement**: remote
**Experience**: senior
**Job type**: Full time
**Salary**: CA$151K - CA$189K
**Category**: Data Science
**Industry**: Finance

**Apply**: https://jobs.ashbyhq.com/wealthsimple/5fd80e67-350e-42ae-a329-4af4b77d2c72?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_eef64cf4-465

## Description

Wealthsimple is looking for a Senior Data Scientist to join the Growth Data team, focusing on driving new user acquisition and net deposit targets through marketing efforts. The successful candidate will serve as a domain expert for one of the key marketing pillars, driving optimization through sophisticated algorithms, measurement systems, and strategic insights.

Responsibilities:

- Build data products and algorithms that optimize marketing performance, including budget allocation, targeting strategies, and campaign optimization across multiple channels

- Design and implement measurement strategies for marketing initiatives, including attribution modeling, incrementality analysis, and multi-touch attribution

- Drive marketing strategy through data insights, A/B testing, and causal inference methodologies to maximize ROI on marketing spend

- Develop and maintain analytics pipelines and data infrastructure, working collaboratively with data engineers and other data scientists

- Conduct exploratory analysis to identify growth opportunities, understand customer behavior, and optimize marketing tactics

- Provide business-as-usual analytics support, including reporting, dashboards, and ad-hoc analysis for marketing stakeholders

- Leverage AI tooling to handle operational tasks efficiently and focus on high-impact strategic problems

- Partner with ad platforms and internal engineering teams to ensure robust tracking, data integration, and measurement capabilities

Requirements:

- Understanding of digital marketing mechanics, including attribution, ad platforms, tracking, and conversion optimization

- Experience working with lifecycle data and understanding various ways of reaching out to new/existing customers

- Strong technical skills in Python and SQL with experience building production-quality code

- Proven track record in algorithm development, optimization problems, or building data-driven decision systems

- Strong foundation in causal inference, A/B testing, and experimental design

- Excellent communication skills and ability to translate complex technical concepts for non-technical stakeholders

Benefits:

- High visibility, high impact: Your work directly affects Wealthsimple's growth bottom line and influences strategic marketing decisions

- Diverse technical challenges: Develop expertise across measurement, A/B testing, causal inference, machine learning, and algorithm development

- In-demand skill set: Build valuable skills in marketing analytics and optimization that are highly sought after in the tech market

- Strategic domain ownership: Own a key pillar of Wealthsimple's growth strategy and build deep expertise in a lasting problem space

- AI-enabled efficiency: Leverage cutting-edge AI tooling to amplify your impact and focus on the most strategic challenges

## Skills

### Required
- Python
- SQL
- algorithm development
- causal inference
- A/B testing
- experimental design
- digital marketing mechanics
- attribution modeling
- incrementality analysis
- multi-touch attribution

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/wealthsimple/5fd80e67-350e-42ae-a329-4af4b77d2c72?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)