# Director of Product Marketing

**Company**: Future
**Location**: New York
**Work arrangement**: hybrid
**Experience**: executive
**Job type**: full-time
**Salary**: $162,000 - $190,000",   "salaryMin": 162000,   "salaryMax": 190000,   "salaryCurrency": "USD",   "salaryPeriod": "year
**Category**: Marketing
**Industry**: Media

**Apply**: https://apply.workable.com/j/9AD34A67EA
**Canonical**: https://yubhub.co/jobs/job_eeea87a9-d38

## Description

We are looking for a visionary Director of Product Marketing to architect the global GTM strategy for our Commercial Product portfolio.

In this leadership role, you won't just follow a roadmap, you will help draw it. You will manage the end-to-end commercial success of our products, ensuring that our innovation translates into market-leading revenue growth.

You are a master storyteller and a rigorous strategist. You will partner with the C-suite and Product leadership, while maintaining the tactical mentorship required to manage a high-performing team. You will serve as the primary strategic engine between Product, Sales, and Marketing.

## Responsibilities

- GTM Architecture & Strategy: Define and lead the overarching GTM framework for the entire commercial organization. You will own the strategic logic behind target segmentation, tiered pricing/packaging models, and multi-channel distribution strategies to maximize LTV and market share.

- Category Creation and Positioning: Develop the high-level narratives that define our place in the media landscape. You will move beyond "features" to build a compelling "Future" brand story that solves complex institutional pain points and positions us as an indispensable partner.

- Strategic Market Intelligence: Act as the internal "Voice of the Market." You will combine competitive intelligence, macro-economic trends, and buyer behavior into relevant insights that pivot the product roadmap and corporate strategy.

- Commercial Enablement Engine: Transform sales enablement from "collateral creation" into a "revenue engine." You will design the training programs and strategies that empower our global sales team to win high-stakes, multi-million dollar deals.

- Organizational Leadership: Create deep synchronization between Product, Sales and Operation. You ensure that the "Commercial" voice is heard at the earliest stages of product ideation.

- Operational Excellence: Build repeatable, scalable methodologies for product launches, internal communications, and feedback loops. You will institutionalize PMM excellence across the organization.

- Team Leadership & Talent Development: Manage a team of Product Marketing Managers. You will be responsible for their career trajectories, output quality, and the culture of the PMM function.

## Experience That Will Put You Ahead Of The Curve

- Expertise in the modern "Revenue Stack": Salesforce, Asana/Jira, and Business Intelligence tools (e.g., Looker, Tableau).

- Experience with pricing strategy frameworks and selling methodologies.

- An Industry Authority: You have 8–10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space, with at least 5+ years in a dedicated people management role.

- An Executive Communicator: You can simplify the most complex technical or commercial concepts into elegant narratives that resonate with both engineers and CEOs.

- A Growth Architect: You have experience taking products from $0 to $10M+ (or scaling existing portfolios) through rigorous GTM execution.

- A Data-Driven Visionary: You balance "gut feel" with deep analytical rigor. You use Salesforce data, market research, and win/loss analysis to defend your strategic bets.

- A Culture Builder: You lead with empathy. You know how to build a team that is engaged.

## What's In It For You

The expected range for this role is $162,000 - $190,000.

As well as more great perks, including:

- Uncapped leave, because we trust you to manage your workload and time

- When we hit our targets, enjoy a share of our profits with a bonus

- Refer a friend and get rewarded when they join Future

- Well-being support with access to our Colleague Assistant Programs

- Opportunity to purchase shares in Future with our Share Incentive Plan

## Skills

### Required
- Salesforce
- Asana/Jira
- Business Intelligence
- Pricing strategy frameworks
- Selling methodologies