# Braze Solutions Architect, In-App Marketing

**Company**: Cricut
**Location**: South Jordan, UT
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Cricut/744000161378180-braze-solutions-architect-in-app-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/braze-solutions-architect-in-app-marketing-ee9b138d-cc7/

## Description

Cricut is seeking a technically skilled Braze Solutions Architect to join its Omni-Channel Marketing team. This hands-on role builds and manages Braze canvases, in-app messages, content cards, banners, and ad placements across Design Space desktop, iOS, and Android apps.

The role supports a growing portfolio of in-app marketing programs across the business, with a key focus on subscription growth. Key responsibilities include recurring campaign execution, technical change management, and international scaling through multilingual content and localization workflows.

Responsibilities:

- Build, QA, launch, and manage Braze canvases, campaigns, and in-app placements, with a focus on subscription acquisition, conversion, and retention.

- Manage ad updates and change requests across business teams, including content rotations, audience eligibility, placement configuration, release schedules, and testing.

- Develop and troubleshoot HTML, CSS, JavaScript, and Braze Liquid for dynamic, personalized experiences.

- Manage multilingual content and localization workflows, including translations, language variants, fallback logic, and market-specific targeting.

- Configure segmentation, behavioral triggers, and Canvas logic to support relevant messaging across the customer journey.

- Coordinate requirements, placements, and timing across local and international business teams, partnering with Engineering, Subscriptions, Product, DTC, UX, and Data on technical implementation.

- Perform QA across app clients and languages, validating rendering, targeting, deep links, personalization, and tracking.

- Execute A/B and multivariate tests, monitor performance, and recommend improvements.

- Maintain reusable templates, documentation, and QA and change-management processes.

Qualifications:

- 5+ years of experience in marketing technology, technical campaign operations, or solutions architecture.

- Hands-on Braze experience building and managing Canvases, campaigns, segmentation, personalization, and in-app messaging required.

- Ability to translate business requirements into technical solutions and manage recurring releases across teams and markets.

- Proficiency in HTML/CSS and JavaScript, including the ability to independently modify and troubleshoot code.

- Experience with Braze Liquid for dynamic content and personalization.

- Strong technical understanding of SDK concepts, event-driven data flows, deep linking, and QA across desktop and mobile apps.

- Experience managing multilingual campaigns or localization workflows.

- Strong problem-solving, communication, documentation, and organizational skills.

- Experience translation management platforms, API and webhook integrations preferred.

- Experience using AI tools and Model Context Protocol (MCP) servers to automate workflows and support technical troubleshooting preferred.

Additional Information: Cricut offers competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support wellness and passions.

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- Braze
- HTML
- CSS
- JavaScript
- Braze Liquid
- SDK concepts
- event-driven data flows
- deep linking
- QA

### Nice to have
- translation management platforms
- API and webhook integrations
- AI tools
- Model Context Protocol (MCP) servers

---

Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Cricut/744000161378180-braze-solutions-architect-in-app-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)