# Measurement Innovation Lead

**Company**: Future
**Location**: New York
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $162,000 - $180,000
**Category**: Marketing
**Industry**: Media

**Apply**: https://apply.workable.com/futureplc/j/6E4C74138A/?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ee818a7c-469

## Description

We are seeking a Measurement Innovation Lead to develop advanced measurement frameworks beyond basic click-and-impression metrics. You will build a proprietary measurement ecosystem tailored to modern data infrastructures, working closely with sales teams, external agency partners, and brands to define success metrics and showcase true business growth.

### Responsibilities

#### Go-To-Market & Vendor Governance

- Serve as the definitive technical voice for client and agency management, translating complex attribution frameworks into clear, high-impact business value.

- Treat measurement capabilities as a core commercial asset; partner with Sales to transform data insights into packaged media solutions that scale.

- Co-develop structured decision trees, FAQs, and frameworks to guide Sales and Sales Enablement teams on mapping the right measurement solutions to specific client goals.

- Manage the technical onboarding, benchmarking, and financial efficiency of third-party measurement vendors to ensure contract costs directly fuel revenue growth.

#### Technical Methodologies & Data Science

- Guide the data science design, execution, and evaluation of advanced incrementality testing, establishing scientific rigor via Geo-lifts, split-market holdouts, and randomized controlled trials.

- Systematically map and pipeline complex media exposure data to cleanly ingest into global agency holding companies and corporate Marketing Mix Models.

#### Product Innovation & 3-Year Vision

- Funnel behavioral, network, and creative insights directly back to Product Management to inform future core builds.

- Design and execute sophisticated measurement for performance tools while expanding capabilities across social, audio/podcasts, and lower-funnel iterations.

### Requirements

- 4+ years in Marketing Science, Ad Analytics, or Attribution within a digital publisher, advanced measurement vendor, or quantitative media agency.

- Deep understanding of major agency holding companies, their workflows, operational RACI matrix configurations, and media-planning vocabulary.

- Strong practical knowledge of MTA, Geo-testing, and MMM, alongside platform attribution algorithms and modern Data Clean Rooms.

- 2+ years presenting complex data methodologies directly to brands and agencies, with a proven ability to turn technical frameworks into clear, commercial stories.

- Proficiency in SQL and data visualization tools. Hands-on experience with Python or R for custom statistical analysis is highly preferred.

- Bachelor’s degree in a quantitative field. A Master’s or PhD in Econometrics or Applied Statistics is a strong plus.

### Compensation and Benefits

- The expected range for this role is $162,000 - $180,000.

- Uncapped leave, bonus, refer-a-friend program, well-being support, and opportunity to purchase shares in Future with our Share Incentive Plan.

## Skills

### Required
- SQL
- data visualization tools
- Python
- R
- MTA
- Geo-testing
- MMM

### Nice to have
- Master’s or PhD in Econometrics or Applied Statistics

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Source: [Apply at apply.workable.com](https://apply.workable.com/futureplc/j/6E4C74138A/?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)