# CRM Manager – Subscriptions

**Company**: Tide
**Location**: Hyderabad, India
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/tide/jobs/8042627003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ee6fd338-dc5

## Description

## Job Overview

We're seeking an experienced CRM professional with a strong background in subscription-based technology businesses to join our Paid Plans CRM team at Tide. As CRM Manager – Subscriptions, you will lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets.

## Responsibilities

As CRM Manager – Subscriptions, you will:

- Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets

- Use advanced data analytics to refine segmentation and personalise member communications

- Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value

- Apply predictive modelling and behavioural analytics to proactively reduce churn

- Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals

- Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue

- Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy

## Requirements

- 3+ years of CRM experience, ideally within subscription-based businesses

- Experience with subscription billing systems and customer databases

- Strong background in CRM analytics, segmentation, and predictive modelling

- Deep knowledge of CRM and marketing automation technologies

- Strong project management and strategic thinking skills

- Excellent spoken and written English

- Strong stakeholder management and communication skills

- Experience with tools such as Salesforce, GSuite, Looker, and Jira

- A proactive problem-solver who thrives in dynamic environments

## Benefits

At Tide, we believe in making work, work for you. We offer:

- Competitive Compensation

- Time Off – Generous annual leave on top of bank holidays

- Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey

- Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide

- Health Insurance – Private family insurance with additional OPD coverage and top-up options

- Life & Accident Cover – Comprehensive accidental and life insurance protection

- Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops

- Volunteering & Development Days – Paid days annually for volunteering or personal growth

- Learning & Development – Annual budget for books, courses, coaching, and more

- WOO (Work Outside the Office) – Work from abroad for up to 90 days annually

- Home Office Setup – Contribution towards setting up your home office

- Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement

- Snacks & Meals – Office perks with snacks, coffee, tea, and lunch

## Skills

### Required
- CRM
- subscription-based businesses
- data analytics
- predictive modelling
- marketing automation
- project management
- strategic thinking
- English
- stakeholder management
- communication
- Salesforce
- GSuite
- Looker
- Jira

---

Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tide/jobs/8042627003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)