# Director, CA&E Products

**Company**: Mastercard
**Location**: Mexico City, Mexico
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Mexico-City-Mexico/Director--CA-E-Products_R-280054?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_eddf60ad-aba

## Description

Mastercard's Services organisation is a key growth engine, delivering innovative solutions that help customers thrive. The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs.

The Director will serve as a senior strategic partner across regional and global product, sales, account management, and market teams to accelerate adoption and business impact. The ideal candidate brings broad experience across digital marketing, media strategy, and media agency engagement, with strong expertise in integrated campaign planning, audience strategy, performance measurement, and commercialisation.

Key Responsibilities:

- Drive regional growth by leading the commercialisation strategy for CA&E solutions across North LAC, with a focus on Marketing, Personalisation, and data-driven customer engagement capabilities.

- Define and execute differentiated go-to-market strategies that reflect market maturity, customer priorities, competitive dynamics, and regional business opportunities.

- Act as the regional subject matter expert on media, digital marketing, and customer engagement trends, including media planning, audience targeting, campaign orchestration, and performance optimisation.

- Bring strong experience working with media agencies and partners, with the ability to assess media strategies, challenge plans constructively, and connect media investments to business outcomes.

- Develop compelling product narratives, value propositions, and sales enablement materials tailored to different customer segments, industries, and market contexts.

- Partner closely with Sales, Account Management, and Product teams to support strategic client engagements, commercial proposals, and high-impact RFP responses.

- Lead scalable 1:M commercialisation initiatives, including regional campaigns, thought leadership, training, and tools that expand awareness and accelerate pipeline generation.

- Translate client, market, and competitive insights into recommendations that influence product evolution, roadmap prioritisation, and regional growth strategy.

- Establish clear success metrics and measurement frameworks to evaluate commercialisation effectiveness, campaign performance, and business impact.

- Influence and align cross-functional, matrixed teams across regional and global stakeholders, driving clarity, focus, and execution excellence.

All About You:

- +10 years' experience in product marketing, media, marketing strategy, or related roles, with a strong track record of driving growth in complex and dynamic markets.

- Broad experience in media and media agencies, including exposure to integrated media planning, performance marketing, audience strategy, measurement, and agency collaboration models.

- Strong business acumen and strategic thinking, with the ability to connect customer needs, market dynamics, and commercial opportunities into actionable growth plans.

- Demonstrated success leading cross-functional initiatives and influencing senior stakeholders within highly matrixed, international organisations.

- Deep knowledge of digital marketing, loyalty, consumer engagement, and personalisation, with the ability to translate technical or platform capabilities into client value.

- Experience developing go-to-market strategies, sales enablement programs, and customer-facing narratives that support adoption and commercialisation at scale.

- Strong analytical and data-driven mindset, with comfort interpreting performance signals, market intelligence, and business metrics to guide decisions.

- Exceptional storytelling, communication, and executive presence, with the ability to influence, inspire, and simplify complex concepts for varied audiences.

- Creative, proactive, and solution-oriented, with the ability to operate effectively in fast-paced, evolving environments.

- International and regional experience within matrixed organisations is highly desirable.

## Skills

### Required
- digital marketing
- media strategy
- integrated campaign planning
- audience strategy
- performance measurement
- commercialisation
- product marketing
- media planning
- audience targeting
- campaign orchestration
- performance optimisation
- data-driven customer engagement

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Mexico-City-Mexico/Director--CA-E-Products_R-280054?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)