# Customer Marketing, Retention & Growth Manager (Quản lý Tiếp thị, Duy trì và Tăng trưởng Khách hàng)

**Company**: Prudential
**Location**: Thành phố Hồ Chí Minh
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Thnh-ph-H-Ch-Minh/Customer-Marketing--Retention---Growth-Manager--Qun-l-Tip-th--Duy-tr-v-Tng-trng-Khch-hng-_26080463?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_eda1af9b-77d

## Description

Prudential’s purpose is to be partners for every life and protectors for every future.

**Customer Marketing, Retention & Growth Manager (Quản lý Tiếp thị, Duy trì và Tăng trưởng Khách hàng)**

The Customer Marketing, Retention & Growth Manager will develop and execute customer strategies to drive retention, growth, loyalty, and advocacy across key customer segments.

**Key Responsibilities:**

### Customer Strategy & Value Management

- Develop and execute customer strategies to drive retention, growth, loyalty, and advocacy across key customer segments.

- Define and manage customer segmentation.

- Monitor and optimize customer value metrics, including customer lifetime value, retention, repurchase, engagement, and advocacy performance.

- Conduct customer insights and market research (VoC, rNPS, tNPS and other customized research).

### Customer Experience Design & Transformation

- Redesign end-to-end customer journeys, including onboarding, servicing, claims, retention, and repurchase journeys.

- Build and operate segment-led servicing model.

- Foster a customer-centric culture across the organization through CX governance, capability building, and employee engagement initiatives.

- Partner with cross-functional teams to identify root causes of customer issues and implement journey improvement actions.

### Customer Engagement, Retention & Growth

- Develop and implement customer engagement and communication strategies across the customer lifecycle.

- Lead retention initiatives, including lapse prevention, surrender management, and recapture programs.

- Drive customer growth through repurchase campaigns, cross-sell/up-sell initiatives, and customer lifecycle communication programs.

- Manage advocacy programs and referral initiatives to increase customer recommendation and acquisition.

- Affluent Customer Proposition Management.

### Loyalty & Rewards Management

- Lead the design, implementation, and continuous enhancement of customer loyalty and rewards programs.

- Develop reward frameworks, customer incentive schemes, and recognition programs to strengthen customer engagement and retention.

- Manage rewards platform capabilities, operating models, and program governance.

- Track and analyze loyalty behaviors, program performance, and customer advocacy outcomes to optimize return on investment.

**Job Requirements:**

- 5 – 7 years experience in Customer Marketing (Segmentation, Customer Growth, Loyalty).

- Experience in driving Affluent customer is a preference.

- Strong analytical capability (Able to turn data into business actions).

- Commercial Acumen (Able to identify customer value pools and growth opportunities).

- Have ability to collaborate with different departments.

- Experience in Priority Banking/ Wealth Management is a plus.

## Skills

### Required
- Customer Marketing
- Segmentation
- Customer Growth
- Loyalty
- Analytical Capability
- Commercial Acumen

### Nice to have
- Affluent Customer
- Priority Banking
- Wealth Management

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Source: [Apply at prudential.wd3.myworkdayjobs.com](https://prudential.wd3.myworkdayjobs.com/en-US/prudential/job/Thnh-ph-H-Ch-Minh/Customer-Marketing--Retention---Growth-Manager--Qun-l-Tip-th--Duy-tr-v-Tng-trng-Khch-hng-_26080463?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)