# Manager, Marketing and Market Research

**Company**: Pfizer
**Location**: Shanghai, Shanghai
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/_4966757-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/manager-marketing-and-market-research-ed7b0b08-481/

## Description

Pfizer's marketing and market research teams play a crucial role in positioning the company's product portfolio to meet the needs of patients and healthcare providers.

As a Manager in Marketing and Market Research, you will provide marketing direction for Pfizer's wide array of products.

Your responsibilities will include:

- Providing guidance and leading projects to manage marketing plans and launch programs to create demand for product lines

- Evaluating brand performance periodically and recommending product development or enhancement

- Overseeing the development of marketing materials and providing direction to the sales force for activities such as advertising, public relations, and product strategy implementation

- Managing cross-functional brand leadership across various teams, including Field Force, Account management, medical, legal, and regulatory

- Leading in-country cross-functional teams and working in collaboration with global cross-functional teams to achieve brand objectives

- Forecasting brand performance and tracking progress towards targets

- Managing local agencies for trans-creation and validating brand-specific messages

The requirements for this role include:

- A Bachelor's Degree, with a Master's Degree or MBA preferred

- At least 5 years of working experience in the pharmaceutical industry

- Experience in managing revenues and costs

- Knowledge of Marketing Mix principles, business acumen, and marketing execution

- Strong strategic and leadership skills

- Fluency in written and spoken English

- Advanced Microsoft Office capabilities, particularly Excel, PowerPoint, and Word

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## Skills

### Required
- Marketing Mix principles
- business acumen
- marketing execution
- leadership skills
- Microsoft Office

### Nice to have
- Master's Degree or MBA
- product management experience
- initiative
- strategic skills

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Shanghai---Shanghai/_4966757-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)