# Senior Content Marketing Manager

**Company**: Snowflake
**Location**: Menlo Park, CA
**Experience**: senior
**Job type**: full-time
**Salary**: $158K – $206.8K
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/snowflake/ea667605-bc5a-48a1-a602-9029e0606677?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ecce9b6f-7fa

## Description

At Snowflake, we are powering the era of the agentic enterprise.

Snowflake's Content Marketing team is evolving into a Content Center of Excellence (CoE) that earns market authority through deep topic ownership, original research, and AI-powered workflows.

As a Senior Content Marketing Manager, you will drive original research initiatives, develop thought leadership narratives on priority topics, and architect AI-driven content workflows.

**Key Responsibilities:**

### Research & Thought Leadership

- Own and drive original research programs , surveys, data studies, competitive analysis, and industry benchmarking , that establish Snowflake as a thought leader on priority topics

- Develop and maintain deep subject-matter expertise in 2-3 priority topic areas and build authoritative long-form content: research reports, executive bylines, data-driven blog series, and op-eds

- Partner with internal SMEs, and executives to source insights and translate them into high-impact narratives

- Track share-of-voice, search trends, and competitive positioning to identify content gaps and opportunities where Snowflake can lead the conversation

### AI Workflows & Content Innovation

- Design, build, and continuously improve AI-powered content workflows using Snowflake Cortex, CoCo Skills, and Content Studio (our Streamlit-based AI content engine)

- Create and maintain AI skills and prompt chains for content production: blog drafting, ebook generation, SEO optimization, copyediting, brand voice compliance, and content auditing

- Serve as the team's AI workflow architect , evaluate new AI capabilities, prototype tools, and integrate them into the content production pipeline

- Build self-serve AI tools that enable non-content teams (product marketing, field marketing, partner marketing) to produce on-brand, CoE-quality content independently

- Measure and report on AI workflow adoption, time savings, and content quality improvements

- Evangelize the CoE's content standards, AI tools, and workflows to product marketing, corporate communications, engineering blog, and partner marketing teams

### Content Strategy & Production

- Write and edit high-quality content across formats: research reports, ebooks, solution briefs, blog posts, web pages, executive bylines, and campaign assets

- Ensure all content aligns with Snowflake brand voice, SEO best practices, and CoE editorial standards

- Use content performance analytics (page views, engagement rates, scroll depth, downloads, pipeline influence) to inform editorial strategy and prioritization

- Manage content calendars, production timelines, and cross-functional stakeholder relationships

**Requirements:**

- 5-7+ years of experience in content marketing, editorial, or digital content strategy , preferably in B2B technology or enterprise SaaS

- Demonstrated experience building or using AI tools for content creation and content processes , prompt engineering, AI agents, LLM-powered workflows, or similar

- Strong writer and editor with proven ability to produce research-driven, long-form thought leadership content (bylines, research reports, data studies)

- Experience designing and executing original research programs (surveys, data studies, benchmarks) that generate earned media and thought leadership positioning

- Ability to work with technical concepts (data engineering, AI/ML, cloud infrastructure, security) and translate them into compelling narratives for business and technical audiences

- Strong project management skills , ability to own and drive production schedules, manage stakeholders, and coordinate across multiple teams simultaneously

- Experience using content analytics (traffic, engagement, SEO rankings, pipeline attribution) to inform strategy and demonstrate ROI

- Comfort with data tools and willingness to learn Snowflake-specific platforms (Cortex, Streamlit, SQL basics)

**Preferred Qualifications:**

- Experience with Snowflake, or similar cloud data platforms

- Hands-on experience with AI/LLM platforms (building agents, prompt chains, RAG pipelines, or AI-assisted editorial workflows)

- Experience working in or with a content center of excellence model

- Familiarity with SEO tools and strategy (search volume analysis, keyword research, competitive gap analysis)

## Skills

### Required
- content marketing
- editorial
- digital content strategy
- AI tools
- prompt engineering
- AI agents
- LLM-powered workflows
- research programs
- thought leadership content
- project management
- content analytics
- data tools

### Nice to have
- Snowflake
- cloud data platforms
- AI/LLM platforms
- content center of excellence model
- SEO tools and strategy

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/snowflake/ea667605-bc5a-48a1-a602-9029e0606677?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)