# Performance Marketing Manager

**Company**: PayPal
**Location**: Austin, Texas
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $89,000.00 - $127,600.00 Annually
**Category**: Marketing
**Industry**: Finance

**Apply**: https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/Austin-Texas-United-States-of-America/Sr-Specialist--Performance-Marketing_R0138319-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ec824e5e-705

## Description

This job leads complex projects requiring an understanding of current business trends. They collaborate with teams to resolve marketing challenges, analyze data for process improvements, and develop best practices for performance marketing initiatives while mentoring team members in strategy development.

**Essential Responsibilities:**

- Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment

- Work with creative teams to define roadmaps, review proposals, and ensure seamless execution

- Activate co-branding campaigns, product launches, and report results to leadership

- Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation

- Write experiment briefs, testing plans, and coordinate end-to-end implementation

- Monitor experiments post-launch, identify insights, and optimize in-flight results

- Manage budget reporting, including agency costs and incentive payouts, for all campaigns

**Additional Responsibilities & Preferred Qualifications :**

- Develop and implement omnichannel paid media strategies to drive business outcomes

- Manage audience segmentation and targeting to optimize campaign performance

- Create and maintain an experimentation roadmap to test and refine marketing initiatives

- Allocate budgets across campaigns and channels to maximize return on investment

- Collaborate with leadership, finance, and analytics teams to align strategies and reporting

**Benefits:** At PayPal, we’re committed to building an equitable and inclusive global economy. We offer comprehensive, choice-based programs to support all aspects of personal wellbeing,physical, emotional, and financial,delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

## Skills

### Required
- marketing strategy
- data analysis
- budget management
- team collaboration

### Nice to have
- omnichannel marketing
- audience segmentation
- experimentation roadmap
- return on investment analysis

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Source: [Apply at paypal.wd1.myworkdayjobs.com](https://paypal.wd1.myworkdayjobs.com/en-US/jobs/job/Austin-Texas-United-States-of-America/Sr-Specialist--Performance-Marketing_R0138319-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)