# Principal Product Marketing Manager, Competitive

**Company**: GitLab
**Location**: Remote, Canada; Remote, United States
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $168,000-$285,600 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/gitlab/jobs/8859224002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ebd666d3-f89

## Description

GitLab is seeking a Principal Product Marketing Manager, Competitive. As this role, you will own GitLab's competitive point of view on AI and agentic software development and serve as the authority on market differentiation.

You will consult regularly with sales, product teams, investor relations, industry analysts, and leadership on competitive strategy and roadmap implications while publishing external thought leadership.

Your responsibilities will include:

- Defining GitLab's differentiated position against AI-native entrants competing for the SDLC

- Publishing thought leadership that shapes how the market frames agentic development

- Assessing new entrants and sharing relevant market-shaping insights across the company

- Shaping partnership strategy based on competitive footing

- Arming executives with competitive narrative for customer and board conversations

Requirements:

- Proven impact at the organizational and industry level

- Deep domain expertise in SDLC, DevSecOps, and agentic software development

- Track record of driving competitive positioning that delivers measurable win-rate impact

- Fluency in the AI/agentic coding landscape and competitor exposure areas

- Established thought leadership with industry recognition

- Experience briefing executives, investor relations, and industry analysts

- Ability to form and articulate a clear point of view quickly despite incomplete information

- Strong communication skills to translate complex technical concepts into clear narratives

- Practical experience using AI tools within your workflow

- Self-directed, data-driven mindset using win/loss insights to guide strategy

The base salary range for this role is $168,000-$285,600 USD.

GitLab supports full-time employees with benefits such as flexible paid time off, team member resource groups, equity compensation, and employee stock purchase plans.

## Skills

### Required
- SDLC
- DevSecOps
- agentic software development
- competitive positioning
- thought leadership
- AI tools

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/gitlab/jobs/8859224002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)