# Lead Product Adoption Strategist, SMB

**Company**: Reddit
**Location**: Chicago, IL
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $182,000-$254,800 USD
**Category**: Sales
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/reddit/jobs/8263435?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ebc7ba25-90c

## Description

Reddit is seeking a Lead Product Adoption Strategist, SMB to drive product adoption within its Global Sales organization and with advertisers.

The Product Adoption team's mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth.

As a Lead Product Adoption Strategist, SMB, you will own the end-to-end SMB product adoption motion, from identifying high-potential account opportunities to building scaled programs and shaping vertical strategy.

Your close partners will include Sales, PMM, Product, Strategy & Ops, Enablement, and other Product Adoption team members.

You will help define which products and solutions matter most for SMB, build the reporting and insight cadence that gives SMB a stronger voice, and create the training, programs, and partner motions needed to drive adoption at scale.

## Responsibilities

- Drive SMB growth by identifying high-potential account opportunities and partnering with Sales teams to increase adoption of Reddit's priority performance ad solutions.

- Build scaled programs that drive adoption across a large SMB advertiser base without requiring 1:1 account support.

- Support SMB Sales teams based in the US and EMEA timezones.

- Own product adoption support for eCommerce partners, Shopify and WooCommerce, and identify activation, incentive, and training opportunities that improve partner-led adoption.

- Own the vertical strategy for SMB by defining priority product solutions, shaping goals, and developing clear points of view on where Reddit should focus to drive impact with SMB.

- Establish and maintain a proactive reporting cadence for SMB across program metrics, revenue pacing, product adoption, and vertical performance.

- Synthesize field feedback, advertiser insights, and performance signals into clear recommendations for Sales, PMM, and Product partners.

- Act as a strong internal advocate for the SMB business, ensuring SMB advertiser needs, blockers, and opportunities are represented in cross-functional product and go-to-market discussions.

- Design and deliver vertical-specific training, sales enablement, and host office hours to help teams position and activate Reddit's lower-funnel solutions.

- Support SMB advertiser council programming in partnership with PMM, helping surface product blockers, strong-potential accounts, and actionable insights that can influence roadmap decisions.

- Measure and communicate program effectiveness, including adoption, activation, engagement, and revenue impact, and identify where additional intervention is needed.

## Basic Qualifications

- 8+ years of experience in digital advertising, product adoption, sales strategy, ads go-to-market, revenue operations, or related fields.

- Strong experience working cross-functionally across Sales, Product Marketing, Product, Enablement, and Operations teams.

- Experience using data and market feedback to shape strategy, influence priorities, and drive measurable business outcomes.

- Demonstrated ability to build scalable programs and processes for large customer segments rather than relying solely on one-to-one account support.

- Strong understanding of performance advertising and product adoption motions within a digital ads environment.

## Benefits

- Comprehensive Health benefits

- 401k Matching

- Workspace benefits for your home office

- Personal & Professional development funds

- Family Planning Support

- Flexible Vacation & Reddit Global Days Off

- 4+ months paid Parental Leave

- Paid Volunteer time off

## Skills

### Required
- digital advertising
- product adoption
- sales strategy
- ads go-to-market
- revenue operations

### Nice to have
- eCommerce
- partner-led growth motions
- Shopify
- WooCommerce
- analytical skills
- program and project management

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/reddit/jobs/8263435?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)