# Paid Search Manager (B2B)

**Company**: Wise
**Location**: London
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: 45k to 55k
**Category**: Marketing
**Industry**: Finance

**Apply**: https://jobs.smartrecruiters.com/Wise/744000160898494-paid-search-manager-b2b-?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/paid-search-manager-b2b-eb671d69-13f/

## Description

We are seeking a highly strategic, data-driven Paid Search Manager to help acquire net-new customers for Wise Business across multiple platforms, markets, and languages.

As a Paid Search Manager, you will focus exclusively on B2B acquisition, helping new businesses and business owners discover Wise and sign up for a Wise Business account.

**Responsibilities:**

- Search Strategy & Execution: Manage and optimise paid search campaigns focused on acquiring net-new Wise Business customers and driving efficient business account sign-ups.

- Work across large-scale Google Ads and Microsoft Ads accounts covering multiple markets, languages, and business customer segments.

- Monitor campaign performance, identify trends, and recommend practical actions to increase sign-ups and improve acquisition efficiency.

- Support campaign launches and expansion into new markets, business segments, and search or discovery channels.

- Contribute to the overall Business strategy within the Paid Media team.

**AI and Automation:**

- Use platform automation and AI-powered features to improve B2B campaign performance and operational efficiency.

- Identify opportunities to make recurring campaign-management and reporting processes more efficient through automation.

**Testing and the Business Customer Experience:**

- Support the end-to-end delivery of structured tests across ad copy, assets, targeting, bidding, and landing pages.

- Develop clear hypotheses, monitor results, and turn findings into actionable recommendations for business customer acquisition.

**Reporting and Analysis:**

- Maintain and improve campaign reports and dashboards, ensuring B2B acquisition performance is communicated clearly and accurately.

- Analyse campaign data to identify optimisation opportunities, emerging business-customer segments, risks, and areas requiring further investigation.

**Team Leadership & Collaboration:**

- Act as a key strategic partner and subject matter expert within the team.

- Lead high-impact, cross-channel initiatives and projects with SEO, Product, Analyst, and Paid Marketing teams.

**Qualifications:**

- 4+ years of experience running large, direct response search campaigns for a fast-growing business or agency.

- In-depth knowledge of modern tracking, attribution, and measurement frameworks.

- Advanced experience with bid management, automation tools, and Google/Microsoft Ads Scripts.

**Preferred Qualifications:**

- Previous experience with B2B-focused campaigns.

- Experience with YouTube campaigns or Apple Search Ads.

- Proficiency in Mandarin Chinese or Portuguese.

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- Google Ads
- Microsoft Ads
- AI-powered features
- bid management
- automation tools
- data analysis
- Mandarin
- Portuguese

### Nice to have
- B2B-focused campaigns
- YouTube campaigns
- Apple Search Ads

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Wise/744000160898494-paid-search-manager-b2b-?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)